The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Best of Interactive, Online & Mobile
Annual ID
OS22_IN001G
About the Work
Online games don't have a pause button.
So gamers hardly have time to eat through 8 hours and 27 min of average gameplay.
So Heinz teamed up with top streamers to map out snack-safe zones on Call of Duty.
After that, the gamer community got on board and mapped out their own spots on several games.
2022 Awards
Total Points: 90
Best of Discipline Pencil
Credits
Agency
GUT / São Paulo
Client / Brand
Heinz
Activision Blizzard / Call of Duty
Production Company
I Hate Flash
Mol / São Paulo
Music / Sound Production Company
Hefty / São Paulo
Art Director
Hayde Porlan
Chief Creative Officer
Pelle Sjoenell
Chief Marketing Officer
Fernando Machado
Creative Director
Murilo Santos
Rainor Marinho
Sofia Calvit
Juliana Utsch
Director
Galileo Giglio
Executive Creative Director
Bruno Brux
Murilo Melo
Executive Producer
Galileo Giglio
Joaquim Carriço
Motion Designer
James Vaccari
Strategist
Isabela Katayama
Account Director
Francine Pellacani
Joe Richardson
Monique Beauchamp Estrella
Account Executive
Caio Palmeira
Director of Communications
Alexandra Velasco
Head of Production
Mariane Goebel
Renata Neumann
Line Producer
Clara Castro
Jin Tsui
Managing Director
Valéria Barone
Strategy Director
César Villas Boas
3D Specialist
Henrique Dalio
Account Manager
Mario Lion
ACD
Pedro Rosas
Gabi Marcatto
Chief Client Officer & Global Partner
Carmen Rodriguez
Chief Intelligence Officer
Christian Pierre
Chief Operating Officer & Global Partner
Paulo Fogaça
Chief Strategy Officer & Partner
Fernando Ribeiro
Client Approval
André Fernandes
Ashleigh Gibson
Cecilia Alexandre
Cristina Kenz
Thiago Rapp
Thiago Stelle
Isabella Rizzo
Color Grade
Burn Color Grading
Creative Chairman, Co-Founder
Anselmo Ramos
Director, Global Consumer Marketing
David Cushman
Director, Influencer Relations
Robert Taylor
Director, Partnerships & Integrated Marketing
William Gahagan
Final Art
André Santos
Fernando Marques
Game Publisher
Activision Blizzard / Call of Duty
Gaming & Streaming Analyst
Carlos Encalada
Head of Account
Alessandra Visintainer
Head of Media & Data
Guilherme Cavalcante
Head of Strategy
Amanda Agostini
Illustration
Paula Cruz
North America ECD & Global Partner
Juan Javier Peña Plaza
Ricardo Casal
Photographer & Editor
Wesley Allen
Post Producer
Rafael Tschope
Production Company (additional)
BBL Esports
Production Director
Julia Ramos
Production Manager
Thaís Schroder
Senior Social Strategist
Deyse Albiach
Social Strategy Director
Douglas Coelho
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