The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Utility
Annual ID
OS22_IN010S
About the Work
In February 2021, Nike became the first sports brand to serve her with education and workouts tailored to her menstrual cycle. Based on the insight that training for women shouldn’t be a version of a workout approach designed for men, but instead should be in step with her own physiology to give her the most from her training regime. We curated a suite of workouts tailored to her cycle, education on the different phases, and brand communications announcing the programme across Nike’s & partners channels.
We ignited a conversation around her cycle that she had never been a part of before.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
R/GA / London
Copywriter
Natalie Ranger
Raakhi Chotai
Chief Creative Officer
Tiffany Rolfe
Creative Director
Bruno DiLucca
Executive Creative Director
Nick Pringle
Producer
Dami Kelekun
Juliette Arnaud
Strategist
Anna Bulman
Erika Bridges
Hannah Vatandoust
Associate Creative Director
Laura Randall
Design Director
Oriana Gaeta
Program Manager
Gretel Oehme
Regional Group Director
Rob Kent
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