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The Impossible Combo
Agency DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Category
Customer Experience / CX
Annual ID
OS22_IN015S
About the Work
Burger King’s Impossible Combo is the 1st combo in the world that consists of an order of a Whopper sandwich with a McDonald’s Fries in the same deal, something fast-food lovers have always craved for. In June/2021, through a partnership with Rappi, every Impossible Combo ordered from the delivery app had their carriers go to Burger Kings to pick up Whoppers, then, make stops at McDonald's restaurants on the way to pick up a side of McFries, placing them together as one single order for the consumers. Whopper sales sky-rocketed and the Impossible Combo was such a success that McDonald’s, in an attempt to prevent having their famous fries being sidelined with a famous Burger King’s sandwich – resorted to pulling all their restaurants from the delivery app.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
DAVID / São Paulo
Zubi / Miami
Client / Brand
Burger King / São Paulo
Production Company
Sailor Studio / São Paulo
Music / Sound Production Company
A9 Audio / Sao Paulo
Art Director
Joana Plautz
Marlus Lau
Oliver Ehmig
Copywriter
Flávio Cherem
Lucas Silva
Creative Director
Fabricio Pretto
Rogério Chaves
Jorge Jacome
Director
Ian Leite
Executive Creative Director
Edgard Gianesi
Renata Leão
Fernando Pellizzaro
Jean Zamprogno
Associate Creative Director
Francisco Losada
Luis Felipe Núñez
Brand Manager
Daniel Packness
Media
Carolina Chadi
Felipe Braga
Fernanda Vieira
Renata Oliveira
Victor Fortes
Music Producer
Apollo Carvalho
Audio Client Services
Nicole Bonani
Client Services
Gustavo Cyrillo
Juliana Chediac
CMO/CTO
Ariel Grunkraut
Film Executive Production
Gustavo Almeida
Luccas Oliveira
Film Production
Gabriela Varella
Letícia Cacace
Global CCO & Partner
Pancho Cassis
Global CMO
Fernando Machado
Group Account Director
Rafael Giorgino
Head of Account
Carolina Vieira
Head of Innovation & Technology
Toni Ferreira
Head of Media
Márcia Mendonça
Head of Strategy
Daniela Bombonato
Innovation & Technology
Gustavo Nanes
Marketing & Innovation Director
Juliana Cury
Marketing Communication Analyst
Jade Solano
MD, Global COO
Sylvia Panico
Photography Assistant
Allan Lima
Raphael Mariano
Planning
Carolina Silva
Production Director
Fernanda Peixoto
RTV
Ana Beatriz Duarte
Ariama Pereira
Letícia Brito
Monica Andrade
VP Executive Creative Director
Ivan Calle
VP Growth Marketing
Pablo Miro
VP Strategic Planning
Henry Gomez
VP, Head of Brand & Communications NA
Marcelo Pascoa
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