The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Websites / Desktop & Responsive
Annual ID
OS22_IN033M
About the Work
We decided to go against every digital best practice and make the Heinz website, the slowest site in the world. We created a brand experience where the consumers were greeted with nothing but a loading screen for 57 minutes. If they waited (and most did), they'd be rewarded with Heinz Ketchup.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Rethink
PR / Marketing Agency
The Colony Project
Client / Brand
Kraft Heinz
Media Agency
Carat
Art Director
Ryan Cookish
Rachel LeBlanc
Chief Creative Officer
Aaron Starkman
Creative Director
Joel Holtby
Executive Creative Director
Mike Dubrick
Producer
Kyle Hicks
Narine Artinian
Strategist
Julian Morgan
Sean McDonald
Account Director
Kai De Bruyn Kops
Account Manager
Katherine Ly
Associate Director, Brand Building & Innovation
Daniel Gotlib
Community Management & Web Development
SALT / Kitchen57
Group Account Director
Amy Greenspoon
Senior Associate Brand Manager
Keeyan Arvandi
Senior Brand Manager, Brand Building & Innovation
Chanel Simpson
VP, Brand & Innovation
Nina Patel
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