The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Interactive, Online & Mobile

Wait For Heinz

Agency Rethink + Kraft Heinz

Client Kraft Heinz Canada


Websites / Desktop & Responsive

Annual ID


About the Work

We decided to go against every digital best practice and make the Heinz website, the slowest site in the world. We created a brand experience where the consumers were greeted with nothing but a loading screen for 57 minutes. If they waited (and most did), they'd be rewarded with Heinz Ketchup.

2022 Awards

Total Points: 3





PR / Marketing Agency

The Colony Project

Client / Brand

Kraft Heinz

Media Agency


Chief Creative Officer

Aaron Starkman

Creative Director

Joel Holtby

Executive Creative Director

Mike Dubrick

Account Director

Kai De Bruyn Kops

Account Manager

Katherine Ly

Associate Director, Brand Building & Innovation

Daniel Gotlib

Community Management & Web Development

SALT / Kitchen57

Group Account Director

Amy Greenspoon

Senior Associate Brand Manager

Keeyan Arvandi

Senior Brand Manager, Brand Building & Innovation

Chanel Simpson

VP, Brand & Innovation

Nina Patel

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