The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Utility
Annual ID
OS22_IN034M
About the Work
PROBLEM
Making the perfect drink isn’t easy. It requires the exact ingredients in perfect proportions. You need measuring tots, stirrers, jiggers, strainers … gadgets. Which means not everyone can do it.
IDEA
We created Insta-Pour.
A series of Instagram Stories that democratise cocktail making by turning any mobile into a cocktail book and measuring device.
HOW IT WORKS
Every cocktail is created in a jam jar - propped up on its lid. By holding the phone next to the jar, the user is able to measure the perfect ratios by matching their pour to the animated markings on-screen. All that’s left to do is add ice, stir or screw on the lid of the jar and shake. Users can decant it into an ideal glass or drink it straight from the jar.
Every week a new, popular and trending cocktail was released. Resulting in the largest compendium of interactive cocktail recipes on social media.
And each story is shoppable. A simple swipe up takes users straight to the key ingredients on the BWS online store. Making it even easier to access everything you need to make the cocktails you want.
2022 Awards
Total Points: 3
Merit
Credits
Agency
M&C Saatchi / Sydney
Client / Brand
BWS / Sydney
Art Director
Sam Rowlands
Jackson Elliot
Kosh Perera
Copywriter
Sam Moore
Animator
Bojan Bogic
Chief Creative Officer
Cam Blackley
Creative Director
Sharon Edmondston
Executive Creative Director
Avish Gordhan
Mandie Van Der Merwe
Design Director
James Jamias
Senior Designer
Tane Potaka
Craft Designer
Matthew Harrington
Group Account Director
Helene Ioakimidis
Head of Brand & Experience
An Le
Head of Marketing
Vanessa Rowed
Managing Partner
Vanessa Boueyres
Senior Brand Manager - Content
Jonathan Stone
Related Awards
