The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Interactive, Online & Mobile


Agency M&C Saatchi / Sydney + BWS / Sydney

Client BWS



Annual ID


About the Work

PROBLEM Making the perfect drink isn’t easy. It requires the exact ingredients in perfect proportions. You need measuring tots, stirrers, jiggers, strainers … gadgets. Which means not everyone can do it. IDEA We created Insta-Pour. A series of Instagram Stories that democratise cocktail making by turning any mobile into a cocktail book and measuring device. HOW IT WORKS Every cocktail is created in a jam jar - propped up on its lid. By holding the phone next to the jar, the user is able to measure the perfect ratios by matching their pour to the animated markings on-screen. All that’s left to do is add ice, stir or screw on the lid of the jar and shake. Users can decant it into an ideal glass or drink it straight from the jar. Every week a new, popular and trending cocktail was released. Resulting in the largest compendium of interactive cocktail recipes on social media. And each story is shoppable. A simple swipe up takes users straight to the key ingredients on the BWS online store. Making it even easier to access everything you need to make the cocktails you want.

2022 Awards

Total Points: 3




M&C Saatchi / Sydney

Client / Brand

BWS / Sydney


Sam Moore


Bojan Bogic

Chief Creative Officer

Cam Blackley

Creative Director

Sharon Edmondston

Executive Creative Director

Avish Gordhan
Mandie Van Der Merwe

Design Director

James Jamias

Senior Designer

Tane Potaka

Craft Designer

Matthew Harrington

Group Account Director

Helene Ioakimidis

Head of Brand & Experience

An Le

Head of Marketing

Vanessa Rowed

Managing Partner

Vanessa Boueyres

Senior Brand Manager - Content

Jonathan Stone


Share To

Related Awards





Follow Us