The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Interactive, Online & Mobile


Agency R/GA / London + R/GA / Sao Paolo + Google / London

Client Google



Annual ID


About the Work

There are 2.2 billion blind and visually impaired people in the world, many of whom find it challenging to access even basic news stories online via assistive technologies. To prove that inclusive design can enhance a publisher’s storytelling, we collaborated with the RNIB, Google and The Guardian to create ‘Auditorial’—a new approach to online editorial that combines advanced accessibility controls with written articles, visuals, voices and rich spatial audio.

2022 Awards

Total Points: 3




R/GA / London
R/GA / Sao Paulo

Client / Brand

Google / London


The Guardian / London


Royal National Institute of Blind People (RNIB) / London

Digital Accessibility Services

AbilityNet / Reading

Software & QA testing for Accessibility standards

Zoonou / East Sussex

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