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2022 One Show - Interactive, Online & Mobile

Swipe Night: Killer Weekend

Agency 72andSunny / Los Angeles + Bullitt / Hollywood

Client Tinder


Online Community / Use of Existing Platform

Annual ID


About the Work

Tinder’s Swipe Night is a groundbreaking and highly-acclaimed interactive entertainment platform designed to give Gen Z new pathways to connect through content; it paved the way for social entertainment experiences on Tinder, which have since become a popular way for members to match. In creating the second season of Swipe Night, we set out to push the limits of ‘entertainment with purpose’—to innovate, not just iterate, in terms of the value we could bring to Tinder members. Our challenge to ourselves: make Swipe Night so immersive that it doesn’t just engineer compatibility, but accelerates deeper moments of connection throughout the experience. Swipe Night: Killer Weekend is a Gen-Z whodunnit that plants you in an interactive first-person video experience with a complex group of friends—when a murder takes place, everyone is a suspect (even you); your choices dictate different outcomes, clues and plot twists. The experience is rich with data-powered personalization (eg, seeing your Tinder profile on a character’s phone). Then, at the end of each of three episodes, you choose a suspect and are paired with another member who chose someone else. Using the new fast-chat feature, you debate your reasons, go back to analyze clues, and conspire to unravel the whodunnit together. This blurring of boundaries between IRL and digital creates a highly-immersive experience and accelerates human connection. After all, you’re not just bound by a shared experience, but by a shared goal: solving a murder. Our immersive approach pulled members down the Killer Weekend rabbit hole. Among the millions of members who completed Episode 1 globally, over ⅔ came back for Episodes 2 and 3. Completion rates were over 30% higher than the first season of Swipe Night supercharging opportunities for connection.

2022 Awards

Total Points: 3




72andSunny / Los Angeles

Production Company

Bullitt / Hollywood

Music / Sound Production Company

Q Department

Post Production Company

Cabin / Santa Monica
Company 3
MPC / Los Angeles
Shape & Light / Santa Monica


Kaelyn Lark

Chief Creative Officer

Matt Murphy

Chief Marketing Officer

George Felix


Sasie Sealy

Director of Photography

Gavin Kelly

Graphic Designer

Lydia Ho


Katy Lester

Assistant Editor

Michael Ball

Chief Executive Officer

Renate Nyborg

Senior Designer

Mike Farrell

2D Artist

Mars Sanford

Chief Communications Officer

Jenny McCabe


Sandra Ross
Toya Drechsler

Director of Production

Kate Morrison

Engineering Lead

Danielle Zegelstein

Episodes Editor

Taylor Walsh

Executive Strategy Director

Kelly Schoeffel

Lead Flame Artist

Austin Lewis

Managing Partner

Carr Schilling

Partnership & Legal Director

Charissa Kinney

Partnership & Legal Manager

Devin Harrison

Product Design Lead

Stephanie Liang

Product Design Manager

Mikey Appuhn

Product Lead

Kristina Rettig

Senior Colorist

Jill Bogdanowicz

Senior Writer

Reilly Baker

Sr. Communications Manager

Dana Balch

Sr. Counsel

Michael Kanatake

Sr. Graphic Designer

Vahagn Azaryan

Sr. Marketing Manager

Gideon Spitzer-Williams

Sr. Motion Designer

Lisa Cai

Trailer Editor

Brian Meagher

VFX Coordinator

John Edson

VFX Producer

Michelle Andre

VFX Supervisor

Christian Hassig
Thomas Boda

VP, Associate General Counsel

Laura Michel

VP, Product - Core Experience

Kyle Miller

VP, Special Initiatives - Content

Paul Boukadakis

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