The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Interactive, Online & Mobile


Agency R/GA / London

Client Nike


Online Community / Use of Existing Platform

Annual ID


About the Work

In February 2021, Nike became the first sports brand to serve her with education and workouts tailored to her menstrual cycle. Based on the insight that training for women shouldn’t be a version of a workout approach designed for men, but instead should be in step with her own physiology to give her the most from her training regime. We curated a suite of workouts tailored to her cycle, education on the different phases, and brand communications announcing the programme across Nike’s & partners channels. We ignited a conversation around her cycle that she had never been a part of before.

2022 Awards

Total Points: 3




R/GA / London

Chief Creative Officer

Tiffany Rolfe

Creative Director

Bruno DiLucca

Executive Creative Director

Nick Pringle

Associate Creative Director

Laura Randall

Design Director

Oriana Gaeta

Program Manager

Gretel Oehme

Regional Group Director

Rob Kent

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