The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online & Mobile Video / Online-only Video - Single
Annual ID
OS22_IN057M
About the Work
Integrated campaigns can be difficult.
One person might see the newspaper ad and hand-painted mural; another might see the billboard and Tik Tok influencer video. If only there was way to guarantee people see each component… Wait, what? There is?!? So you’re telling me people will see it all if you build an integrated campaign where every execution builds off the previous one, creating a chain reaction that can be captured in a remarkably-viewed video which can then be transformed into a single social media post? Who knew?
https://www.instagram.com/p/CVkk9n3rWkT/
One person might see the newspaper ad and hand-painted mural; another might see the billboard and Tik Tok influencer video. If only there was way to guarantee people see each component… Wait, what? There is?!? So you’re telling me people will see it all if you build an integrated campaign where every execution builds off the previous one, creating a chain reaction that can be captured in a remarkably-viewed video which can then be transformed into a single social media post? Who knew?
https://www.instagram.com/p/CVkk9n3rWkT/
2022 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Oatly Department of Mind Control / Malmö
Production Company
Rochefort / Amsterdam
Art Director
Oskar Pernefeldt
Creative Director
Kevin Lynch
Director
Roché Wong
Director of Photography
Seretse Fulani
Graphic Designer
Isabel de Jounge
Social Media Manager
Emma Bratthäll
Marketing Manager
Steven Tol
Project Manager
Jennie Östholm
Josefine Nordgren
Barista Market Developer Lead
Marieke Scholten
Community Manager
Julia Kemp
Creative & Strategic Director
Michael Lee
Global Media Director
Sarah Sutton
Media Strategist
Juliana Amaral
PR Manager
Linnea Nordström
Production Manager
Lisen Axelsson
Project Manager Social Media
Anni Tjebbes
Social Media & Commercial Project Manager
Sara Hansson
Related Awards
