The One Show
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Category
Online & Mobile Video / Online-only Video - Single
Annual ID
OS22_IN058M
About the Work
Background
Gun violence is a pressing issue in the U.S. with more than one mass shooting a day. An issue that turns the country into a war zone. On National Gun Violence Awareness Day, Newtown Action Alliance aimed to raise awareness about the devastating impact that gun violence has on the daily life of every American.
Note for the jury: When U.S soldiers return from a war zone, traditionally they surprise their loved ones with their return. This highly emotional moment is captured in a "homecoming" video. Shared online, many of the videos move viewers to tears.
Idea
#NotComingHome”, a Social Media initiative which highlights the devastating impact that gun violence has on the daily lives of every American.
Execution
Following the traditional homecoming videos that have dominated the internet for years which show soldiers returning home from combat in the U.S. military, “#NotComingHome" depicts a family torn apart by the loss of their child to gun violence. Though this film only portrays one example, the organization works with hundreds of families affected by gun violence and survivors who have been directly impacted by gun violence.
CNN covered the entire film on primetime news on National Gun Violence Awareness Day and instantly made it the main topic of the country.
Nancy Pelosi, Speaker of the United States House of Representatives, and other representatives had it trending on Twitter.
Activist Fred Guttenberg, who lost his 14-year-old Daughter in the Parkland massacre, promoted #notcominghome on the media.
Actress Alyssa Milano and many more prominent figures shared the film, bringing the topic of gun violence prevention back into discussion in every U.S. State.
2022 Awards
Total Points: 3
Merit
Credits
Agency
SERVICEPLAN GERMANY / Munich
Saint Elmo's / Hamburg
Digital Agency
PLAN.NET GERMANY / Hamburg
PR / Marketing Agency
DiGennaro Communications / New York
Production Company
ICONOCLAST GERMANY / Berlin
Music / Sound Production Company
California Music / Los Angeles
Post Production Company
Katalyst Productions / Philadelphia
Director
Martin Krejčí
Editor
Filip Malasek
Executive Producer
Julian Holland
Nils Schwemer
Robert Herman
Account Director
Ann-Kathrin Frohloff
Global Chief Creative Officer
Alex Schill
Head of Production
Sheila Eisenstein
Line Producer
Vincent Terrazino
Managing Director
Dennis Wachter
Peter Gocht
Music Composer
Kristian Nord
Malte Hagemeister
Senior Art Director
Tudor Cucu
Senior Copywriter
Martin Gillen
Account Director PR
Sabrina Alberti-Hager
Account Manager
Lennard Bahr
Casting Company
Alyson Horn Casting / Los Angeles
Chairwoman
Po Murray
Co-production company
Ruffian / Los Angeles
Creative Director Art
Sön Becker
Creative Director Text
Eduard Hörner
Film Production Company Partner
nhb NXT / Hamburg
General Manager
Christoph Köhler
Global Creative Strategist
Maximilian Schöngen
Grading
MPC / London
Grading Operator
Jean Clement
Gun Safety Advocoate
Fred Guttenberg
Head of Experience Design
Benjamin Sauer
Intern Art
Amanda Julin
Evelina Karlsson
International Communications Officer
Lee Sharrock
Junior PR & Content Consultant
Alena Hermann
Managing Creative Partner
Leif Johannsen
Patrick Matthiensen
Managing Director & Co-Founder
Patrizia Caruselli
Managing Partner
Lars Holling
Music & Entertainment Consultancy
Spark Marketing Entertainment / Hamburg
Music Research & Negotiation
Kathrin Heinemann
Matthias Bauss
Senior Motion Designer / Head of Film
Dennis Fritz
Senior PR & Content Consultant
Birgit Koch
Sound Mix Operator
Vladimír Chorvatovič
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