The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online & Mobile Video / Online-only Video - Series
Annual ID
OS22_IN060M
About the Work
In its 200 years, Johnnie Walker has always walked. But it can no longer move forward without looking at what is left behind. In 2021, to launch its biggest sustainability plan in history, we created The Beach Walker Project and put a walker, a symbol of the brand, to walk 2030KM of the coast between Uruguay and Brazil, collecting the plastic thrown on the beaches of both countries. Beach Walker’s journey was broadcast for 2 months on a social reality show that, in addition to providing information to the public, resulted in almost a ton of plastic collected on the way and more than 3 million dollars of spontaneous media.
2022 Awards
Total Points: 3
Merit
Credits
Agency
AlmapBBDO / Sao Paulo
Production Company
Bando Studio / São Paulo
Music / Sound Production Company
Jamute / São Paulo
Art Director
Mozar Gudin
Copywriter
Fabio Tedeschi
Chief Creative Officer
Luiz Sanches
Creative Director
Fernando Duarte
Henrique Del Lama
Director
Leandro HBL
Editor
Breno Fortes
Demetrios Litsas
Executive Creative Director
Marcelo Nogueira
Executive Producer
Délio Santiago
Motion Designer
Diego Britto
Marcus Mantovanelli
Misael Mululo
Producer
James Pinto
Thiago Lester
Account Team
Maysa Oliveira
Camilla Massari
Isabela Crestana
Patricia Nunes
Account Team ( Bando)
Délio Santiago
Larissa Deruzzi
Account Team (Jamute)
Kiki Eisenbraun
Sabrina Geraissate
Agency Producers
Vera Jacinto
Diego Villas Boas
Aline Silva
Client Approval
Paula Costa
Juliana Ballarin
Ana Helena Esteves
Joao Victor Dos Santos
Homero Ciancaglini
Natalia Samora
Iracema Silva
Color Grading
Psycho N' Look
Content & Social Media
Chris Mello
Eduardo Nasi
Gisele Giardelli
Coordinator (Jamute)
Juliana Zuppo
Leo Vieira
Coordinator of Production
Fabiolla Wolf
Director + Dir. Of Photography
Og Cruz
Director of Production
Gabriel Bico
Editing
Eduardo do Nascimento
Rafa Hernandes
Executive Sound Production
James Pinto
Media Team
Brian Crotty
Kristin Hendrickson
Ingrid Oliveira
Steffanie Nuvens
Isadora Dos Santos
Amanda Oliveira
Planning
Joao Gabriel Fernandes
Mariana Corradi
Janaina Agostini
Sound Engineer
Fernanda Galetti
Rafael Laurenti
Otavio Bertolo
Walker
Placido Salles
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