The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online & Mobile Video / Mobile Video
Annual ID
OS22_IN062M
About the Work
To celebrate the 150th anniversary of Hennessy XO cognac, and to create a modern storytelling around its tasting, we created a unique experience: Hennesscreen: the first film that can only be viewed through a glass of Hennessy Cognac.
An anamorphic animation film in which the glass, functioning as a lens, allowed connoisseurs at pop up stores and art fairs to see it during the ritual 3 minutes while they let the cognac breathe before tasting it. Hennesscreen is a unique experience, made to reinterpret the ritual of tasting XO cognac, through the media of a glass of Hennessy cognac.
An anamorphic animation film in which the glass, functioning as a lens, allowed connoisseurs at pop up stores and art fairs to see it during the ritual 3 minutes while they let the cognac breathe before tasting it. Hennesscreen is a unique experience, made to reinterpret the ritual of tasting XO cognac, through the media of a glass of Hennessy cognac.
2022 Awards
Total Points: 3
Merit
Credits
Agency
BETC / Paris
Production Company
General Pop / Paris
Music / Sound Production Company
GUM / Paris
Art Director
Caroline Grimperel
Julien Lefèvre
Copywriter
David Campese
Chief Creative Officer
Stephane Xiberras
Illustrator
Ugo Gattoni
Producer
Florine Perrault
Jeremie Vitard
Art buyer
Karine Grealou
Lola Burban
Assistant art director
Ulysse Lagriffoul
Director/Animation
Pacôme Gabrillague
Sabine Lineres
Music Creative Director
Christophe Caurret
Post producer
Annelise Mallard
Inès Brianceau
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