The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Physical Product & Mobile Integration
Annual ID
OS22_IN066M
About the Work
While working from home, men everywhere were struggling with what to wear. Harry Rosen, one of North America’s largest menswear retailers, helped them during lockdown by creating the Green Screen Shirt. In Pantone 354C, it’s the same shade as a green screen, enabling wearers to change its pattern on video calls with the simple click of a button. It’s the shirt that never goes out of style.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Zulu Alpha Kilo / Toronto
Client
Trinh Tham
Kristin Meier
Paul Michel
Client / Brand
Harry Rosen / Toronto
Production Company
zulubot / Toronto
Art Director
Anton Garneau
Michael Romaniuk
Writer
Luke McNeil
Marco Buchar
Chief Creative Officer
Zak Mroueh
Executive Creative Director
Wain Choi
Producer
Christine Taranco
Account Team
Michael Brathwaite
Creative Director Harry Rosen
Christine Kwan
Editor/Colourist
Felipe Chaparro
Photo Retoucher
Jim Tinios
Photographer/Videographer
Kyle Wilson
Matt Watkins
Production/Technical Advisor
Adam Palmer
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