The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Notes IPA
Agency Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Category
Physical Product & Mobile Integration
Annual ID
OS22_IN067M
About the Work
Notes IPA is the first beer crafted to teach you guitar. While physical labels on cans of Notes IPA teach you how to grip four foundational guitar chords (C, D, G and E minor), we used augmented reality to take music learning to another level. By scanning the Snapchat code on the labels of Notes IPA, you can activate a shareable AR guitar lesson right on the can that allows you to hear how the chords should sound and turn the can into a playable instrument. Every pull tab is fitted with a custom-made guitar pick – designed to pop open the beer and pop off so you can practice your new skills for real.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Zulu Alpha Kilo / Toronto
Client
Rich Buceta
Dan Bronson
Danielle Palermo
Client / Brand
SingleCut Beersmiths / New York
Production Company
zulubot / Toronto
Table of Content / New York
Art Director
Philippe Visaya
Writer
Victoria Lee
Chief Creative Officer
Zak Mroueh
Creative Director
Zak Mroueh
Designer
Kevin Sato
Zoe Kim
Director of Photography
Sean Donnelly
Photographer
Sean Donnelly
Account Team
Erin McManus
ACD/Art Director
Kevin Sato
ACD/Writer
Vinay Parmar
Director of Integrated Production
Ola Stodulska
Director of Interactive Production
Ece Inan
Head of Design
Stephanie Yung
Lead Interactive Artist
Andrew Martin
Planning Team
Spencer MacEachern
Shaunagh Farrelly
Post Production Assistant
Noah Mroueh
Product Design
Sparks Innovation
Social Media Editor
Cecilia Bernasch
Studio Director
James Graham
Studio Team
Jeannette Downes
Ashleigh O’Brien
Mila Lukezich
Web Development Team
Gillian Black
Ariana Emond
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