The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Interactive, Online & Mobile

Adventures With Zeee Bucks

Agency BUCK + R/GA / New York

Client Ally Bank


Augmented, Virtual & Mixed Reality (AR, VR, MR)

Annual ID


About the Work

Adventures with Zeee Bucks is an AR app + physical piggy bank that teaches kids about financial literacy through interactive storytelling in Augmented Reality. Using a smartphone, kids track a specially-designed AR Marker Piggy Bank to explore the world of Planet Zeee. Follow the protagonist, Emma as she earns, spends, and saves money with her new friends, the Zeee Kids. Each side of the Piggy Bank teaches kids a different lesson about financial literacy. Tapping on ‘Emma’ plays an animation lesson as she guides you through your lesson. Tapping on props and scenery brings the world to life for hours of fun and exploration. We designed the app to be super simple for kids to use, with an in-depth tutorial section that lets parents help teach their kids how to explore Planet Zeee on their own.

2022 Awards

Total Points: 3




R/GA / New York

Design Firm


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