The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID
OS22_IN070M
About the Work
At a time of escalating racial unrest, the pandemic forced museums dedicated to shining a light on the significance of black history to close.
So, we partnered with the DuSable Museum of African American History and the King Estate to bring an iconic civil rights moment from the museums to the streets. MLKonMLK is an immersive educational experience that brings Martin Luther King Jr.’s “I Have a Dream'' speech to all 955 MLK streets using augmented reality.
2022 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Lenovo / Morrisville
Production Company
Black and Red / Longmont
Steady Film / Raleigh
Art Director
Chris Stollmeyer
Copywriter
Paul DeMontpellier
Creative Director
Justin Baum
Owen Tingle
Executive Creative Director
Philip Marchington
Executive Producer
Cathy Wilson
Project Manager
Victoria McPherson
William Eav
Executive Brand Director
Sandeep Vasudevan
Non-Profit Organization
The DuSable Museum of African American History / Chicago
Senior Brand Specialist
Ashlee Parris
Vice President Global Marketing
Quinn O'Brien
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