The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Interactive, Online & Mobile

Green Screen Shirt

Agency Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto

Client Harry Rosen

Category

Augmented, Virtual & Mixed Reality (AR, VR, MR)

Annual ID

OS22_IN073M

About the Work

While working from home, men everywhere were struggling with what to wear. Harry Rosen, one of North America’s largest menswear retailers, helped them during lockdown by creating the Green Screen Shirt. Using Pantone 354C, the same shade as a green screen, enabled wearers to change its pattern on video calls with the simple click of a button. Launching on social, it quickly gained traction becoming the brand’s best performing campaign to date. During a time when the fashion category was trending downwards, this digital initiative helped Harry Rosen improve awareness and grow their social following.

2022 Awards

Total Points: 1

Merit

Credits

Agency

Zulu Alpha Kilo / Toronto

Client

Trinh Tham
Kristin Meier
Paul Michel

Client / Brand

Harry Rosen / Toronto

Production Company

zulubot / Toronto

Chief Creative Officer

Zak Mroueh

Executive Creative Director

Wain Choi

Account Team

Michael Brathwaite

Creative Director Harry Rosen

Christine Kwan

Editor/Colourist

Felipe Chaparro

Photo Retoucher

Jim Tinios

Photographer/Videographer

Kyle Wilson
Matt Watkins

Production/Technical Advisor

Adam Palmer

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