The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Digital Installations / Interactive
Annual ID
OS22_IN074M
About the Work
Domestic violence is a problem that hides in plain sight. And due to the pandemic, it’s risen 30% in Canada, causing an increased demand for YWCA services.
So we partnered with artist Ola Volo to create the Wall for Women, a 42-foot tall mural of hope in downtown Vancouver with six hidden QR codes triggered by any smartphone camera. Each QR code brought people to a donation page to support YWCA services for women experiencing domestic abuse.
So we partnered with artist Ola Volo to create the Wall for Women, a 42-foot tall mural of hope in downtown Vancouver with six hidden QR codes triggered by any smartphone camera. Each QR code brought people to a donation page to support YWCA services for women experiencing domestic abuse.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Rethink
Client / Brand
YWCA Metro Vancouver
Art Director
Abrie Miller
Sheldon Rennie
Nada Hayek
Copywriter
Emily Betteridge
Jordon Lawson
Thom Peters
Chief Creative Officer
Aaron Starkman
Designer
Sheldon Rennie
Abrie Miller
Director of Photography
Eric Arnold
Editor
Megan O’Connor
Executive Creative Director
Leia Rogers
Morgan Tierney
Illustrator
Ola Volo
Account Director
Kennedy Crawford
Developer
Steve Lam
Account Manager
Winnie Woo
Client Supervisor
Amy Juschka
Digital Designer
Sheldon Rennie
Studio Artist
Jan Day
Jonathon Cesar
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