The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Experimental / Internal Projects / R&D
Annual ID
OS22_IP012B
About the Work
Each year, hundreds of thousands of Australian homes are destroyed or damaged
by extreme weather. And each year nothing changes. We just pick up the pieces, rebuild the same way, and hope it won’t happen again.
The only way to change this cycle of destruction and heartache, is to completely change the way we build our homes. So that’s what we proposed to Suncorp, one of Australia’s largest insurers.
‘One House To Save Many’ is the world’s first home designed, scientifically tested, and built to withstand cyclones, floods and bushfires.
To create it, we brought leading experts in home resilience together for the first time. Combining their knowledge to create groundbreaking resilience features. Like mesh screens to protect against fire and debris. Water diverting retaining walls. And air pressure relief systems to prevent cyclone damage.
The project launched with a national ad campaign and prime time documentary. The advertising drove people to an online hub where they could find out how to make their own homes more resilient, and explore Suncorp products. And the learnings from One House were then made available to the public and presented to government institutions and national building companies.
Led by Suncorp, The Insurance Council of Australia has now launched ‘Project Resilience’. Aiming to embed resilience into the National Construction Code by 2025. And the Australian Federal Government has announced a 600 million dollar resilience fund for new disaster preparation and mitigation programs.
And as a result of the learnings, Suncorp created a new product. In an industry-first, Suncorp Insurance launched the “Build it Back Better” promise that applies the resilience learnings from One House to every home they rebuild.
This wasn’t just about building One House, it was about changing the way we build every house.
by extreme weather. And each year nothing changes. We just pick up the pieces, rebuild the same way, and hope it won’t happen again.
The only way to change this cycle of destruction and heartache, is to completely change the way we build our homes. So that’s what we proposed to Suncorp, one of Australia’s largest insurers.
‘One House To Save Many’ is the world’s first home designed, scientifically tested, and built to withstand cyclones, floods and bushfires.
To create it, we brought leading experts in home resilience together for the first time. Combining their knowledge to create groundbreaking resilience features. Like mesh screens to protect against fire and debris. Water diverting retaining walls. And air pressure relief systems to prevent cyclone damage.
The project launched with a national ad campaign and prime time documentary. The advertising drove people to an online hub where they could find out how to make their own homes more resilient, and explore Suncorp products. And the learnings from One House were then made available to the public and presented to government institutions and national building companies.
Led by Suncorp, The Insurance Council of Australia has now launched ‘Project Resilience’. Aiming to embed resilience into the National Construction Code by 2025. And the Australian Federal Government has announced a 600 million dollar resilience fund for new disaster preparation and mitigation programs.
And as a result of the learnings, Suncorp created a new product. In an industry-first, Suncorp Insurance launched the “Build it Back Better” promise that applies the resilience learnings from One House to every home they rebuild.
This wasn’t just about building One House, it was about changing the way we build every house.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Leo Burnett Australia / Sydney
Production Company
Revolver / Sydney
Music / Sound Production Company
Otis Studios / Sydney
Post Production Company
The Glue Society / Sydney
Art Director
Marijke Spain
Copywriter
Eric Franken
Chief Creative Officer
Jason Williams
Executive Creative Director
Andy Fergusson
Executive Producer
Jasmin Helliar
Head of Production
Adrian Jung
Strategy Director
Abigail Dubin-Rhodin
3D Animation
Cameron Robertson
Business Director
Kim Thompson
Shae Jones
Business Executive
Sidonie Young
Colourist
Andy Clarkson
Creative Technology Director
Chris Jovanov
Laurent Marcus
Digital Design & Development
Janifer Wong
Keong Seet
Digital Director
Afshin Saffari
Executive Producer/Partner
Pip Smart
Flame Compositor
Viv Baker
Group Business Director
Grace Vizor
Head of Strategy
Graham Alvarez
Managing Director/Co-owner
Michael Ritchie
Multimedia Studio Manager
Dan Crozier
Post Producer
Scott Stirling
Project Director
Erin Stace
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