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2022 One Show - Moving Image Craft

We Will Become Better

Agency Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam

Client Russian LGBT Network

Category

Direction / Single

Annual ID

OS22_MI004G

About the Work

In July 2020, Vladimir Putin changed the Russian constitution to ban same-sex marriage with an amendment that explicitly defines marriage as between a man and woman. 77% of the country’s population supported the change.
At the same time, Gay Propaganda law passed in 2013 actively functions in Russia. It notoriously criminalises representations of LGBTQIA+ community and their relationships, supposedly to protect children from being exposed to homosexuality. It has also encouraged a wave of hate crimes including beatings, rape and torture that continue to this day.
One year on from the constitutional change, the film ‘We Will Become Better has been released in order to challenge these offensive, narrow portrayals of same-sex relationship with a simple message: ‘Love is everyone’s right’.
By making and releasing the film we took the risk of essentially breaking the Gay Propaganda law.
This is the first Russian LGBTQIA+ film in years that actually portrays a gay relationship and the country’s first anti-homophobic project aimed at decreasing the amount of hatred towards the community.

2022 Awards

Total Points: 45

Credits

Agency

Voskhod

Production Company

Daddy's Film Production / Moscow
SPOT Production / Moscow
HALAL / Amsterdam

Creative Director

Evgeny Primachenko

Director

Andzej Gavriss

Director of Photography

Andrey Nikolaev

Executive Creative Director

Andrei Gubaidullin

Executive Producer

Egor Solomatin
Mikhail Marizov

Production Designer

Julija Fricsone-Gavriss

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