The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation & Transformation / Innovation in Lockdown
Annual ID
OS22_MI020G
About the Work
When ‘The Academic’ asked us to launch their new single, we set out to give their fans a one-of-a-kind live experience, from the safety of their homes. To do this we created a collaborative, frame by frame, live animated music video, within Google Slides.
We discovered that when you make a change in Google Slides it updates for anyone in the document almost instantly and figured we could use this to create low framerate animation, by having a team of people work in the document in real time.
After crafting a story utilizing unique google features, we assigned each action to a live animator, and rehearsed endlessly to sync everyone up.
Once the music started, our animators typed, drew shapes, added, and deleted pages and images, and dropped in gifs in sync with the song. All In front of a live audience of fans who freely moved around the document.
We discovered that when you make a change in Google Slides it updates for anyone in the document almost instantly and figured we could use this to create low framerate animation, by having a team of people work in the document in real time.
After crafting a story utilizing unique google features, we assigned each action to a live animator, and rehearsed endlessly to sync everyone up.
Once the music started, our animators typed, drew shapes, added, and deleted pages and images, and dropped in gifs in sync with the song. All In front of a live audience of fans who freely moved around the document.
2022 Awards
Total Points: 45
Gold Pencil
Credits
Agency
BBDO / New York
Digital Agency
Open The Portal
Production Company
Bowstring Studios
Music / Sound Production Company
Capitol Records
Art Director
Maya Iwata
Xenia Balashov
Copywriter
Benner Rawley
Chief Creative Officer
David Lubars
Creative Director
Bart Mol
Pol Hoenderboom
Director
Jimmy McGee
Philip Savage
Editor
Alex Lubars
Executive Producer
Alex Gianni
Andrew Osborne
James Young
Product Manager
Alia Aldeghather
Band Manager
Carl Brogan
Bass
Stephen Murtagh
Drums
Dean Gavin
General Manager
Tom Paul
Guitar
Matthew Murtagh
Lead Vocals, Guitar
Craig Fitzgerald
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