The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Direction / Single
Annual ID
OS22_MI022S
About the Work
Amazon has partnered with Michael B Jordan for his first ever Super Bowl ad. Created by teams at Amazon and Lucky Generals, 'Alexa's Body' sees Jordan act as the voice (and body) of Amazon's voice assistant.
As the ad discusses Alexa’s new form factor, one executive daydream’s what other beautiful forms Alexa could live inside of…like say the handsome and widely adored actor.
As the ad discusses Alexa’s new form factor, one executive daydream’s what other beautiful forms Alexa could live inside of…like say the handsome and widely adored actor.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Lucky Generals / London
Production Company
Hungry Man / New York
Director
Wayne McClammy
Executive Producer
Caleb Dewart
Dan Duffy
Mino Jarjoura
Head of Production
Marian Harkness
Related Awards
