The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Direction / Series
Annual ID
OS22_MI023S
About the Work
Each of these three Apple spots uses an advanced feature of the iPhone 13 Pro's multi-lens camera to show how it can create drama in any situation. "Detectives" uses Cinematic mode, "Basement" is shot with Advanced Low Light, and "Pavel" utilizes 3x Optical Zoom, and each is a fun play on a classic movie trope.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Client / Brand
Apple
Production Company
O Positive / Santa Monica
Director
David Shane
Director of Photography
Stuart Dryburgh
Editor
Gavin Cutler
Executive Producer
Marc Grill
Ralph Laucella
Producer
Jason Reda
Costume Designer
Melissa Desrosiers
Production Designer
Dan Ouellette
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