The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Moving Image Craft

One

Agency BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin

Client WhatsApp

Category

Editing / Single

Annual ID

OS22_MI028S

About the Work

SHORT SUMMARY A story that conveys the thrill and heartbreak of young love. We meet our two protagonists on their way to separate New Year’s Eve parties. They’re in different parts of the world. 10,9,8, 7… the New Year countdown starts at a nightclub and just as our female protagonist is about to send a WhatsApp message, the world literally stops. We then take a deep dive into a dream-like journey full of memories and feelings – from the moment our protagonists met in the subway till the end of their relationship. Cut back to the present. The male protagonist receives a message, and the world finally spins again. Even if the clock strikes midnight, the year doesn’t start until you get the message you’ve been waiting for. EDIT The film is full of fleeting moments, which don’t follow a linear storyline. The editing is always dynamic and ever-changing. The viewer can relate to the love story and feels all the highs and lows although the exact story is never explicitly revealed. The Editor masterfully wraps the story of an entire relationship into an emotional New Year’s Eve countdown. With a keen sense of the story’s rhythm, the Editor always finds the right shot - whether it’s a deep embrace here or the lapping spray of the ocean there, artfully weaving together the strands of the boy-meets-girl story, combining long shots with quick intercuts to create a hypnotic maelstrom. In the end, effortlessly tying the messaging service into the events, leaving us with the comforting feeling that no matter how difficult the times and how great our differences, connection is always possible.

2022 Awards

Total Points: 21

Credits

Agency

BBDO Group Germany / Berlin
BBDO / San Francisco

Client / Brand

WhatsApp Inc. / Menlo Park

Production Company

Iconoclast Germany GmbH / Berlin

Post Production Company

Slaughterhouse Visual Manufacturing GmbH / Berlin

Composer

Jacob Mühlrad

Designer

Arash Sabbagh

Director

Niclas Larsson

Director of Photography

Linus Sandgren

Editor

Carla Luffe

Executive Producer

Swantje Rummel

Sound Designer

Florian von Keyserlingk

Casting Director

Des Hamilton

Colorist

Sofie Friis Borup

Line Producer

Sybella Stevens

Sound Editor

Carla Luffe

Stylist

Denise Oestholm

Agency Executive Producer

Alexander Geier

Creative Producer

Eric Rottenberg
Micah Gendron

Global Account Supervisor

Virginia Cardozo

Global Head of Brand & Integrated Marketing

Vivian Odior

Global Head of Marketing

Eshan Ponnadurai

Global Marketing Manager

Renata Costa

Global Strategy Lead

Josh Higuera

Global SVP, Group Account Director

Minjia Qiu

Managing Director Creative

Till Diestel
Tres Colacion

Postproducer

Veronika Fürthauer

Production Designer

Simone Grau

Second Editor

Nikolaus Kohler

Service Production Company

Oriental Films

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