The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Casting
Annual ID
OS22_MI040S
About the Work
You’ll Know It When You Feel It.
Flavour So Intense It Will Move Even the Most Stoic Amongst Us to Tears.
Cape Town, South Africa. How does one convey taste and flavour? If you’re Chicken Licken, you push the boundaries of absurdist humour and oddball characterisation to deliver another original and offbeat piece of filmic storytelling that has become the signature of this iconic, well-loved South African brand.
To communicate the intense spiciness of their Rock Your Soul® Meal, an unlikely hero was chosen: Andisile - a man who is not moved by much. Our deadpan protagonist lives his life unaffected by the storm of emotions other ordinary mortals feel. He knows he should feel something, anything, but so far nothing has managed to touch him in any meaningful way. Whether it’s scoring the winning goal or getting his hand caught in the boot of a car, Andy remains impassive. Until, at last, he discovers something that stirs the deepest untouched recesses of his soul – the fiery flavour of Chicken Licken’s hottest chicken.
Staying true to the imaginative, tongue-in-cheek Chicken Licken cinematic universe, a rich, textured film was created, peopled with characters and situations we can all relate to – but given the distinctive comedic treatment that is such an essential ingredient in the brand’s DNA.
This, combined with a punchy edit and killer soundtrack, helped to create another stand-out piece of work that will further cement Chicken Licken’s position as the brand that touches not only the tastebuds, but the funny bones of even the most pokerfaced crowd.
Flavour So Intense It Will Move Even the Most Stoic Amongst Us to Tears.
Cape Town, South Africa. How does one convey taste and flavour? If you’re Chicken Licken, you push the boundaries of absurdist humour and oddball characterisation to deliver another original and offbeat piece of filmic storytelling that has become the signature of this iconic, well-loved South African brand.
To communicate the intense spiciness of their Rock Your Soul® Meal, an unlikely hero was chosen: Andisile - a man who is not moved by much. Our deadpan protagonist lives his life unaffected by the storm of emotions other ordinary mortals feel. He knows he should feel something, anything, but so far nothing has managed to touch him in any meaningful way. Whether it’s scoring the winning goal or getting his hand caught in the boot of a car, Andy remains impassive. Until, at last, he discovers something that stirs the deepest untouched recesses of his soul – the fiery flavour of Chicken Licken’s hottest chicken.
Staying true to the imaginative, tongue-in-cheek Chicken Licken cinematic universe, a rich, textured film was created, peopled with characters and situations we can all relate to – but given the distinctive comedic treatment that is such an essential ingredient in the brand’s DNA.
This, combined with a punchy edit and killer soundtrack, helped to create another stand-out piece of work that will further cement Chicken Licken’s position as the brand that touches not only the tastebuds, but the funny bones of even the most pokerfaced crowd.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Joe Public United / Johannesburg
Production Company
Romance Films / Cape Town
Music / Sound Production Company
Marc Algranti Music
The Workroom
Editing Company
Deliverance
Art Director
David Mthembu
Will Boyes
Copywriter
Kyle Lazarus
Chief Creative Officer
Xolisa Dyeshana
Pepe Marais
Director
Greg Gray
Director of Photography
Adam Bentel
Editor
Kobus Loots
Executive Creative Director
Martin Schlumpf
Executive Producer
Helena Woodfine
Producer
Shannon McDougall
Wendy Botha
Visual Effects
Jean du Plessis
Tiaan Franken
Casting Company
Gray’s Casting
Kayos Casting
Creative Research
Maghiel van Dorssen
Group Account Director
Amber Mackeurton
Music Arrangers
Jon Sneider
Leo Sidran
Principal Actor (Adult)
Khathu Ramabulana
Principal Actor (Child)
Imolathile Mpengesi
Jayden Tshuma
Principal Actor (Teen)
Botshelo Moleele
Production Coordinator
Kayla Pendlebury
Production Manager
Chloe Zondagh
Sound Engineer
Stephen Webster
Stylist / Costume Design
Bridget Baker
VFX Company
Chocolate Tribe
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