The One Show

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2022 One Show - Moving Image Craft

The Selfish Giant Anthem

Agency Love Song / Los Angeles + Droga5 / New York + Barking Owl / New York

Client Lululemon


Cinematography / Single

Annual ID


About the Work

For this project, we wanted to get the repetitive feeling of everyday life. How we get stuck in the monotony and keep pushing ourselves in intensity to actually feel something. Anything. Each asset had to work together to make you feel the pressure and then the final relief. We wanted each piece to make everything work together so you can really feel and experience every moment with a heightened sensibility.

2022 Awards

Total Points: 9



Droga5 / New York

Production Company

Love Song / Los Angeles
The Lift

Music / Sound Production Company

Barking Owl / New York

Post Production Company

The Mill

Art Director

Jason Gold


Ted Meyer

Creative Director

Marybeth Ledesma


Daniel Wolfe

Director of Photography

Deepa Keshvala
Flavia Martinez


Dominic Leung

Group Creative Director

Thom Glover

Account Director

Ola Abayomi


Simon Bourne

Production Designer

Christian Stone

VFX Supervisor

Dan Williams


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