The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Cinematography / Single
Annual ID
OS22_MI050B
About the Work
For this project, we wanted to get the repetitive feeling of everyday life. How we get stuck in the monotony and keep pushing ourselves in intensity to actually feel something. Anything. Each asset had to work together to make you feel the pressure and then the final relief. We wanted each piece to make everything work together so you can really feel and experience every moment with a heightened sensibility.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Droga5 / New York
Production Company
Love Song / Los Angeles
The Lift
Music / Sound Production Company
Barking Owl / New York
Post Production Company
Framestore
The Mill
Art Director
Jason Gold
Copywriter
Ted Meyer
Creative Director
Marybeth Ledesma
Director
Daniel Wolfe
Director of Photography
Deepa Keshvala
Flavia Martinez
Editor
Dominic Leung
Executive Producer
Martin Couch
Mike Hasinoff
Kelly Bayett
Group Creative Director
Thom Glover
Producer
Julie Sawyer
Fuad Abed
Account Director
Ola Abayomi
Grade
Simon Bourne
Production Designer
Christian Stone
VFX Supervisor
Dan Williams
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