The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Moving Image Craft


Agency Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo

Client Nubank / Institutional


Cinematography / Single

Annual ID


About the Work

Future is the reason for every little thing we do. It's the reason for the salad on your plate. And it's the reason for the bank on your phone. 8 days of shooting. 35 scenes filmed. A Brazil of different stories, struggles, dreams and achievements.

2022 Awards

Total Points: 9



Wieden+Kennedy / São Paulo

Client / Brand

Nubank / São Paulo

Production Company

Iconoclast / Sao Paulo

Music / Sound Production Company

Satélite Áudio / São Paulo

Post Production Company

Mosh VFX / São Paulo

Art Director

Cacá Barabás


Thom Bregantin


Fernando Nogari

Director of Photography

Gabriel Bianchini

Executive Creative Director

Eduardo Lima
Renato Simoes

Music Supervisor

Charly Coombes

Social Media Manager

Marina Coelho
Thiago Perin


Andre Troster

Agency Producer

Regiani Pettinelli
Alessandra Luciano
Thais Bonizzi

Account Team

Bruno Capasso
Ana Clara Grana
Karen Pardo
Yuri Pinheiro

Media Team

Andreia Abud
Henrique Fogaça
Thales Campos

Related Awards





Follow Us