The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2006 One Show - Advertising

The Worst F*cking Idea I've Ever Heard

Agency Leo Burnett Limited / London

Client Leo Burnett / Comic Relief

Category

Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single

URL

n/a

Annual ID

06287A

2006 Awards

Total Points: 5

Merit

Credits

Art Director

Leo Burnett

Writer

Leo Burnett

Production Company

Adam Spiegel / Leo Burnett Adam Spiegel / Leo Burnett

Agency Producer

Leo Burnett
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