The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Direction / Single
Annual ID
OS22_MI059M
About the Work
"Detectives" uses an advanced feature of the iPhone 13 Pro's multi-lens camera to show how it can create drama in any situation. We observe Cinematic Mode with two detectives in the car, one of them out of focus. The focus shifts automatically, manually and even after you've shot, and in this spot, to the secondary detective when a macabre plot twist is teased.
2022 Awards
Total Points: 3
Merit
Credits
Client / Brand
Apple
Production Company
O Positive / Santa Monica
Director
David Shane
Director of Photography
Stuart Dryburgh
Editor
Gavin Cutler
Executive Producer
Marc Grill
Ralph Laucella
Producer
Jason Reda
Costume Designer
Melissa Desrosiers
Production Designer
Dan Ouellette
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