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2022 One Show - Moving Image Craft

Technically Illegal

Agency Droga5 / New York + Little Minx / Los Angeles

Client Reform Alliance

Category

Direction / Single

Annual ID

OS22_MI063M

About the Work

Give Life Back is a campaign to inform, inspire and activate people to become part of the growing movement to transform the parole and probation system in the U.S. The centerpiece of the campaign, Technically Illegal is a thought-provoking film providing a look into the "probation trap." Every four minutes, someone on supervision is sent to prison, not for committing a new crime, but because of a technical violation of a parole or probation term. The current system allows people to be locked up for the most minor and non-criminal violations of those rules. REFORM Alliance’s Give Life Back campaign brings to light that the probation system isn't designed to rehabilitate, it's intended to reincarcerate. The REFORM campaign takes the important step of educating the public about these issues because no one should ever be sent back to prison for non-violent, technical probation offenses like being late to a meeting with a probation officer or being unable to pay a fine. Of the approximately 6.6 million Americans in the criminal justice system, more than 4.5 million are currently on probation and parole. Nearly 25% of all state prison admissions each year are the result of technical supervision violations. This broken and failed probation and parole system costs taxpayers 2.8 billion dollars annually. Technically Illegal, the 90 second film that spearheads the campaign, provides audiences a chance to witness the difficult web of rules and the impact these systems have on mental health, families and communities. To build on the stories included in the film, REFORM is using Instagram to highlight the stories of real people who are on or have been on probation or parole, and have had to deal with the effects of the flawed system.

2022 Awards

Total Points: 3

Merit

Credits

Agency

Droga5 / New York

Production Company

Little Minx / Los Angeles

Art Director

Stefan Folio

Animator

Val Balayants

Creative Director

Alyssa Georg
Elena Knox

Designer

Olivia Piazza

Editor

Carlos Arias

Executive Producer

Helen Hollien
Rhea Scott

Music Supervisor

Sarah Tembeckjian

Photographer

Erick Schaetzke

Sound Designer

Matt Orlando

Strategist

Mykala Daniel

Account Director

Ashton Atlas

Assistant Editor

Ashley Tantillo

Associate Creative Director

Michael Kleinman

Colorist

Tom Poole

Managing Director

Eve Kornblum

Project Manager

Damaris Giha

Senior Art Director

Kamal Collins

Senior Copywriter

Clement Tull

Strategy Director

Gabriela Avila
Rik Mistry

1st AD

Russell Scott Rorie

AR Developer

Dennis Roberts

Artist/Writer

Jacob Banks

Associate Account Manager

My-Linh Tran

Associate Producer Interactive

Lauren Williams

CEO

Robert Rooks

Co-Chair, REFORM Action Fund

Van Jones

Co-Chief Creative Officer

Felix Richter
Tim Gordon

Comms Strategist

Molly Klein

Director Film Production

Jesse Brihn

Director of Innovation

Justin Durazzo

Group Account Director

Sharif El Rabiey

Group Comms Strategy Director

Samantha Deevy

Group Design Director

Mark Yoon

Group Project Manager

Audrey Weber

Group Strategy Director

Ben Brown

Group UX Director

Craig Wong

Motion Designer

Jung Eun Han

Music Label

Interscope
Universal

President

Bob Pilon

Producer Interactive

Aaron Matys

Senior Comms Strategist

Paulina Liang

Senior Director Creative Campaigns

Meagan Bond

Senior Music Producer

Mike Ladman

Senior Producer Film

Isabella Lebovitz
Samar Zaman

Senior Project Manager

Douglas Brewster

VFX Artist

Edward Reina

VFX Producer

Barbara Kontarovich

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