The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Direction / Single
Annual ID
OS22_MI066M
About the Work
"Team Up For Excellence - The Film" features the legendary talents of Usher, composer Raphael Saadiq, choreographer Aakomon Jones and costume designer Marci Rodgers, in a journey through the decades exploring how music and Cognac came to meet.
"Team Up For Excellence - The Film" highlights the cultural connection between Cognac and African American music since 1917 in France, and how the two have been synonymous ever since. Cognac and Music have always lived in the same nightlife and entertainment venues, and the connection between the two has only grown stronger over time.
In "Team Up For Excellence - The Film", Usher narrates a story spanning the decades from 1910’s to present day, celebrating Cognac and African American music’s common story. We pay tribute to the multi-cultural connections, celebrated styles and rhythms of the past. From Blues to Hip-Hop, Swing Dancing to Break-Dancing; Usher and Rémy Martin 1738 Accord Royal travel through decades in France and the US, to honor these cultural figures; both rooted in a shared philosophy of aiming for the stars.
"Team Up For Excellence - The Film" highlights the cultural connection between Cognac and African American music since 1917 in France, and how the two have been synonymous ever since. Cognac and Music have always lived in the same nightlife and entertainment venues, and the connection between the two has only grown stronger over time.
In "Team Up For Excellence - The Film", Usher narrates a story spanning the decades from 1910’s to present day, celebrating Cognac and African American music’s common story. We pay tribute to the multi-cultural connections, celebrated styles and rhythms of the past. From Blues to Hip-Hop, Swing Dancing to Break-Dancing; Usher and Rémy Martin 1738 Accord Royal travel through decades in France and the US, to honor these cultural figures; both rooted in a shared philosophy of aiming for the stars.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Fred & Farid / New York
Production Company
Believe
Editorial Company
Final Cut
Music Company
Premiere Music Group / Search Party
Chief Creative Officer
Fred & Farid
Director
Jake Nava
Editor
Joe Guest
Executive Creative Director
Laurent Leccia
Executive Producer
Benedict Cooper
Marc Benardout
Sarah Roebuk
Winslow Bright
Music Supervisor
Meghan Currier
Producer
Sasha Awn
Sound Designer
Keith Raynaud
Head of Production
Penny Ensley
Tennille Teague
Vitaly Koshman
Line Producer
Beth Aranda Hodzic
Managing Director
Amanda Hellman
Justin Brukman
Séverine Autret
Music Composer
Raphael Saadiq
ADR
Cory Melious
Audio
Heard City
BTS Editor
Geoff Hastings
Copywriter/art director
Double F
Laurent Leccia
Creative Agency
Fred & Farid / New York
Director of Business Affairs
Lisa Rosario
Music Coordinator
Jamelle Adisa
Playback Engineer
Kevin Luu
Protool Playback OP
Tracy Townsend
Sound Mix
Keith Raynaud
VFX Company
Significant Others
VFX Creative Director
Dirk Greene
VFX Head of Production
Alex Rost
VFX Producer
Sara Gbadamosi
VFX Supervisor
Ray Giarratina
Related Awards
