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2022 One Show - Moving Image Craft

Facebook x Skate Ghana

Agency Love Song / Los Angeles + Droga5 / New York

Client Facebook

Category

Direction / Single

Annual ID

OS22_MI068M

About the Work

To celebrate skateboarding’s debut at the 2021 Summer Games in Tokyo, we launched “Skate Nation Ghana”. The short film follows the story of Ghana’s burgeoning skateboarding scene—showing how Joshua Odamtten, (one of Accra’s first skaters), and community organizer, Sandy Alibo used Instagram, WhatsApp and Facebook to build a community and a culture that now influences skaters around the globe. From strategy to research, creative to production, making “Skate Nation Ghana” come alive was a monumental effort across all departments. Working with a trio of upcoming directors, we turned the real story of real people into a two-minute short film – shot on real locations – that feels more like a movie trailer than an ad, and introduced Ghanaian skate culture to the world during the opening ceremony of the Tokyo Olympics.

2022 Awards

Total Points: 3

Merit

Credits

Agency

Droga5 / New York

Production Company

Love Song / Los Angeles

Music / Sound Production Company

Barking Owl / New York

Post Production Company

Framestore

Art Director

Inna Kofman

Creative Director

Thom Glover
Nico Baumann

Director of Photography

Deepa Keshvala
Robbie Ryan

Product Designer

Tony Prince Tomety

Stylist

Bee Diamondhead

Assistant Director

Kenneth Taylor

Attorney

Richard Ronald

Brand Marketing Director

Ambra Duncan
Jasmine Summerset-Karcie

Brand Marketing Lead, WhatsApp

Bosco Zubiaga Delclaux

Brand Marketing Manager, Facebook App

Reid Prichard

Brand Strategist

Josh Cleveland

CMO

Alex Shultz

Consumer Communications Manager

Bjorn Trowery

Controller

Justin Bayett

Director, Strategic Media Planning

Radhika Narang

Head of Creative, Facebook Company

Tom Markham

Integrated Consumer Marketing Manager

Lauren Starr

Marking Researcher

Sean Krimmel

Production Strategist

Julian Katz

Strategic Media Planning

Jessica Lewis
Nick Mejia

VP Global Company Marketing

Andrew Stirk

VP Marking Insights

Rick Malins

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