The One Show
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Category
Direction / Single
Annual ID
OS22_MI068M
About the Work
To celebrate skateboarding’s debut at the 2021 Summer Games in Tokyo, we launched “Skate Nation Ghana”. The short film follows the story of Ghana’s burgeoning skateboarding
scene—showing how Joshua Odamtten, (one of Accra’s first skaters), and community organizer, Sandy Alibo used Instagram, WhatsApp and Facebook to build a community and a culture that now influences skaters around the globe. From strategy to research, creative to production, making “Skate Nation Ghana” come alive was a monumental effort across all departments. Working with a trio of upcoming directors, we turned the real story of real people into a two-minute short film – shot on real locations – that feels more like a movie trailer than an ad, and introduced Ghanaian skate culture to the world during the opening ceremony of the Tokyo Olympics.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Droga5 / New York
Production Company
Love Song / Los Angeles
Music / Sound Production Company
Barking Owl / New York
Post Production Company
Framestore
Art Director
Inna Kofman
Creative Director
Thom Glover
Nico Baumann
Director
Justyna Obasi
Bafic
Elliott Power
Director of Photography
Deepa Keshvala
Robbie Ryan
Editor
Paul Watts
Scot Crane
Executive Producer
Daniel Wolfe
Kelly Bayett
Leah Donnenberg
Emily Skinner
Producer
Imani Dixon
Jewel Estephanos
Product Designer
Tony Prince Tomety
Stylist
Bee Diamondhead
Assistant Director
Kenneth Taylor
Attorney
Richard Ronald
Brand Marketing Director
Ambra Duncan
Jasmine Summerset-Karcie
Brand Marketing Lead, WhatsApp
Bosco Zubiaga Delclaux
Brand Marketing Manager, Facebook App
Reid Prichard
Brand Strategist
Josh Cleveland
CMO
Alex Shultz
Consumer Communications Manager
Bjorn Trowery
Controller
Justin Bayett
Director, Strategic Media Planning
Radhika Narang
Head of Creative, Facebook Company
Tom Markham
Integrated Consumer Marketing Manager
Lauren Starr
Marking Researcher
Sean Krimmel
Production Strategist
Julian Katz
Strategic Media Planning
Jessica Lewis
Nick Mejia
VP Global Company Marketing
Andrew Stirk
VP Marking Insights
Rick Malins
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