The One Show
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SickKidsMoms Vs Hard Days
Agency Outsider Editorial / Toronto + Cossette / Toronto + Scouts Honour / Toronto + The Vanity / Toronto
Category
Editing / Single
Annual ID
OS22_MI090M
About the Work
Creative agency Cossette, Outsider Editorial's Michael Barker and director Mark Zibert helped craft a memorable Mother's Day message for SickKids Foundation. The stories from real life mother's of critically ill children inspired this harrowing tale, told vlog-style, from a young mom's perspective.
Squeezing a year of turmoil and travail into its two and half minutes, the film follows a typical family doing their damndest to cope as school-age Sebastian endures chemo treatments at SickKids Hospital in Toronto.
Though performed by actors—who really are a family off-camera—it's an intimate, raw and rivetingly realistic journey. Tears and fears become the stuff of daily existence, and the outcome for these brave souls remains in doubt until the final frames.
Squeezing a year of turmoil and travail into its two and half minutes, the film follows a typical family doing their damndest to cope as school-age Sebastian endures chemo treatments at SickKids Hospital in Toronto.
Though performed by actors—who really are a family off-camera—it's an intimate, raw and rivetingly realistic journey. Tears and fears become the stuff of daily existence, and the outcome for these brave souls remains in doubt until the final frames.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Cossette / Toronto
Production Company
Scouts Honour / Toronto
The Vanity / Toronto
Music / Sound Production Company
Rajakovic Electric / TORONTO
Post Production Company
Outsider Editorial / Toronto
Art Director
Kyle Lamb
Copywriter
Matt Antonello
Chief Creative Officer
Peter Ignazi
Director
Mark Zibert
Director of Photography
Eric Kaskens
Editor
Michael Barker
Executive Creative Director
Jaimes Zentil
Executive Producer
Denise Shearer
Kristina Anzlinger
Simon Dragland
Assistant Editor
Nathan Olszewicki
Colourist
Andrew Exworth Exworth
VFX Artist
Andrew Farlow
VFX Artists
Michael Medeiros
Related Awards
