The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Moving Image Craft

SickKidsMoms Vs Hard Days

Agency Outsider Editorial / Toronto + Cossette / Toronto + Scouts Honour / Toronto + The Vanity / Toronto

Client SickKids Foundation
BACK TO RESULTS

Annual ID

OS22_MI090M

About the Work

Creative agency Cossette, Outsider Editorial's Michael Barker and director Mark Zibert helped craft a memorable Mother's Day message for SickKids Foundation. The stories from real life mother's of critically ill children inspired this harrowing tale, told vlog-style, from a young mom's perspective. Squeezing a year of turmoil and travail into its two and half minutes, the film follows a typical family doing their damndest to cope as school-age Sebastian endures chemo treatments at SickKids Hospital in Toronto. Though performed by actors—who really are a family off-camera—it's an intimate, raw and rivetingly realistic journey. Tears and fears become the stuff of daily existence, and the outcome for these brave souls remains in doubt until the final frames.