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2022 One Show - Moving Image Craft

SickKidsMoms Vs Hard Days

Agency Outsider Editorial / Toronto + Cossette / Toronto + Scouts Honour / Toronto + The Vanity / Toronto

Client SickKids Foundation


Editing / Single

Annual ID


About the Work

Creative agency Cossette, Outsider Editorial's Michael Barker and director Mark Zibert helped craft a memorable Mother's Day message for SickKids Foundation. The stories from real life mother's of critically ill children inspired this harrowing tale, told vlog-style, from a young mom's perspective. Squeezing a year of turmoil and travail into its two and half minutes, the film follows a typical family doing their damndest to cope as school-age Sebastian endures chemo treatments at SickKids Hospital in Toronto. Though performed by actors—who really are a family off-camera—it's an intimate, raw and rivetingly realistic journey. Tears and fears become the stuff of daily existence, and the outcome for these brave souls remains in doubt until the final frames.

2022 Awards

Total Points: 3




Cossette / Toronto

Production Company

Scouts Honour / Toronto
The Vanity / Toronto

Music / Sound Production Company

Rajakovic Electric / TORONTO

Post Production Company

Outsider Editorial / Toronto

Art Director

Kyle Lamb


Matt Antonello

Chief Creative Officer

Peter Ignazi


Mark Zibert

Director of Photography

Eric Kaskens

Executive Creative Director

Jaimes Zentil

Assistant Editor

Nathan Olszewicki


Andrew Exworth Exworth

VFX Artist

Andrew Farlow

VFX Artists

Michael Medeiros


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