The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Moving Image Craft

Born of a Dream

Agency Scholz & Friends

Client IWC Schaffhausen


Editing / Series

Annual ID


About the Work

"Born of a Dream" is an ambitious short film project in "Netflix style quality" that portrays the journeys of IWC Schaffhausen founder F.A. Jones (played by Hollywood actor James Marsden) and US superstar Tom Brady in a highly emotional cinematic experience. We show that these two personalities, divided by a century, share the same values. The ambition to dream big and to chase their dream against all odds. And it all started in the City of Boston, Massachusetts.

2022 Awards

Total Points: 3




Scholz & Friends

Production Company

who’s mcqueen / Zurich

Post Production Company

Copenhagen VFX / Copenhagen


Alannah Stritch

Chief Creative Officer

Matthias Spaetgens

Chief Marketing Officer

Franziska Gsell-Etterlin

Creative Director

Joerg Waschescio


Rune Milton

Director of Photography

Paul Meyers

Executive Producer

Clemens Petersson


Niels Kau

Agency Producer

Daniel Klessig
Daniela Berther
David Voss
Thomas Griesbach

Project Manager

Caroline Spoerry
Patricia Kas

Account Manager

Janice Kretschmer
Janin Brauer

Head of Advertising, Media & Digital

Maurice Moitroux

Managing Creative Director

Robert Krause

Script Supervisor

Christopher Disher

Sound Design & Mixing

Kevin Koch

Strategic Brand Planner

Thomas Scheuring

VFX Supervisor

Alexander Schepelern
Christian Sjostedt
Mikael Balle
Robin Scheller

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