The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
One
Agency BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Category
Cinematography / Single
Annual ID
OS22_MI095M
About the Work
SHORT SUMMARY
A story that conveys the thrill and heartbreak of young love. We meet our two protagonists on their way to separate New Year’s Eve parties. They’re in different parts of the world. 10,9,8, 7… the New Year countdown starts at a nightclub and just as our female protagonist is about to send a WhatsApp message, the world literally stops.
We then take a deep dive into a dream-like journey full of memories and feelings – from the moment our protagonists met in the subway till the end of their relationship. Cut back to the present. The male protagonist receives a message, and the world finally spins again. Even if the clock strikes midnight, the year doesn’t start until you get the message you’ve been waiting for.
CINEMATOGRAPHY
Shot on 35mm to achieve a cinematic and intimate look. Most of the film consists of flashbacks, so it was vital to figure out how emotional memory looks. Dreams and memories certainly blend both time and room.
Throughout the story there’s a seamless transition from macro to micro shots. This was important to keep the memories and dream-like sequenced always dynamic.
There was an instant exploration of how speed could be manoeuvred. The goal was to control slow motion and real speed within the same take. The mix between ramping the speed of the camera and playing with the shutter box created a playful yet dramatic visualization of dreams and memories, and even more when it was done simultaneously in the same shot.
A story that conveys the thrill and heartbreak of young love. We meet our two protagonists on their way to separate New Year’s Eve parties. They’re in different parts of the world. 10,9,8, 7… the New Year countdown starts at a nightclub and just as our female protagonist is about to send a WhatsApp message, the world literally stops.
We then take a deep dive into a dream-like journey full of memories and feelings – from the moment our protagonists met in the subway till the end of their relationship. Cut back to the present. The male protagonist receives a message, and the world finally spins again. Even if the clock strikes midnight, the year doesn’t start until you get the message you’ve been waiting for.
CINEMATOGRAPHY
Shot on 35mm to achieve a cinematic and intimate look. Most of the film consists of flashbacks, so it was vital to figure out how emotional memory looks. Dreams and memories certainly blend both time and room.
Throughout the story there’s a seamless transition from macro to micro shots. This was important to keep the memories and dream-like sequenced always dynamic.
There was an instant exploration of how speed could be manoeuvred. The goal was to control slow motion and real speed within the same take. The mix between ramping the speed of the camera and playing with the shutter box created a playful yet dramatic visualization of dreams and memories, and even more when it was done simultaneously in the same shot.
2022 Awards
Total Points: 3
Merit
Credits
Agency
BBDO Group Germany / Berlin
BBDO / San Francisco
Client / Brand
WhatsApp Inc. / Menlo Park
Production Company
Iconoclast Germany GmbH / Berlin
Post Production Company
Slaughterhouse Visual Manufacturing GmbH / Berlin
Art Director
Deepanjali Singh
Erin Conboy
Copywriter
Dara Kleyer
Florestan Roesemann
Composer
Jacob Mühlrad
Creative Director
Erick Barrios Hernandez
Wolfgang Warzilek
Designer
Arash Sabbagh
Director
Niclas Larsson
Director of Photography
Linus Sandgren
Editor
Carla Luffe
Executive Producer
Swantje Rummel
Producer
Jacqueline Wilkinson
Sound Designer
Florian von Keyserlingk
Casting Director
Des Hamilton
Colorist
Sofie Friis Borup
Line Producer
Sybella Stevens
Sound Editor
Carla Luffe
Stylist
Denise Oestholm
Agency Executive Producer
Alexander Geier
Creative Producer
Eric Rottenberg
Micah Gendron
Global Account Supervisor
Virginia Cardozo
Global Head of Brand & Integrated Marketing
Vivian Odior
Global Head of Marketing
Eshan Ponnadurai
Global Marketing Manager
Renata Costa
Global Strategy Lead
Josh Higuera
Global SVP, Group Account Director
Minjia Qiu
Managing Director Creative
Till Diestel
Tres Colacion
Postproducer
Veronika Fürthauer
Production Designer
Simone Grau
Second Editor
Nikolaus Kohler
Service Production Company
Oriental Films
Related Awards
