The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Moving Image Craft

Our Land

Agency Ogilvy Mexico / Ciudad de Mexico + Oriental Films / Ciudad de México



Cinematography / Single

Annual ID


About the Work

Mexico is a country well known for its unique and delicious food, it preserves the ancestry of its origins in the richness of its flavor and scents. The mexican gastronomy is a cultural reference in the world, so much that in 2010 was declared cultural heritage of humanity by UNESCO. But Mexican food wouldn’t be what it is if it weren’t for the mother of all things, mother earth. ¿What story could the soil, that has seen it all since ancient times tell us? Victoria, the most popular beer in Mexico which has always been the perfect companion to taste every Mexican food, launched a film told by the perspective of mother earth, who presents us the story of the origin of every Mexican food that till today we find in our plates. To glorify this scenario even more, we found the perfect day to tell this story, it was first broadcasted on the day of the earth.

2022 Awards

Total Points: 3




Ogilvy Mexico / Ciudad de Mexico

Production Company

Oriental Films / Ciudad de México

Chief Creative Officer

Diego Rodríguez



Director of Photography

Agustín Claramunt

Executive Producer

Mauricio Clavijo
Paola Ortega

Account Director

Pilar Troconis

Associate Creative Director

Javier Melo
Kevin Murcia

Brand Manager

Samantha Herrera

Line Producer

Arnold Inclán


Itzel Elorza

Account Manager

Alfredo Salmeron
Nuri Briseno

Brand Coordinator

Jessica Flores

Chief Creative Officer LATAM

Jéssica Apellániz

Direction Assistant

Rosella Fragoso


Lorena Ledezma

Head of Agency Production

Rosa Elena Arizmendi

Head of Planning

Michelle Quintanilla

Marketing Director

Martín Raygoza
Yune Aranguren

Marketing Vice President

Fabio Baracho

post production

Pedro Aragón

Set Art Direction

Taisa Malouf


Cirilo Bonazzi

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