The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
The Lift
Agency TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Category
Production Design
Annual ID
OS22_MI111M
About the Work
The film "The Lift," directed by Sam Pilling, reinvents the codes of the sector around the gambler and his motivations: to be able to please a close family member after having won a little money, in this case, pleasing his mother. The film premiered on Mother's day in France.
After winning an online sports bet, a son sends his mother on an elevator ride, which speeds up and takes off through all the floors of the building, to the first class of a plane.
A spectacular climb that causes quite a bit of damage along the way and an emotional ride for the mother until she settles into the plane at the height of her happiness. A smashing and powerful epic adventure with a touch of humor to the sound of Elvis' If I Can Dream.
Director Sam Pilling says, "Ideas this fun and creative are rare, so for me, it was important that the visuals and acting performances were perfect. This meant working closely with our cast and shooting as much as possible in real life rather than relying on CGI. I can honestly say that this was the most fun I've had making a film in the studio."
After winning an online sports bet, a son sends his mother on an elevator ride, which speeds up and takes off through all the floors of the building, to the first class of a plane.
A spectacular climb that causes quite a bit of damage along the way and an emotional ride for the mother until she settles into the plane at the height of her happiness. A smashing and powerful epic adventure with a touch of humor to the sound of Elvis' If I Can Dream.
Director Sam Pilling says, "Ideas this fun and creative are rare, so for me, it was important that the visuals and acting performances were perfect. This meant working closely with our cast and shooting as much as possible in real life rather than relying on CGI. I can honestly say that this was the most fun I've had making a film in the studio."
2022 Awards
Total Points: 3
Merit
Credits
Agency
TBWA\Paris / Boulogne-Billancourt
Production Company
Wanda + / Saint Denis La Plaine
Pulse Films / London
Post Production Company
The Mill London / London
Art Director
Lucie Vallotton
Copywriter
Vincent Cusenier
Director
Sam Pilling
Director of Photography
Kasper Tuxen
Editor
Ellie Johnson
Executive Creative Director
Benjamin Marchal
Faustin Claverie
Executive Producer
Olivier Dubocage
Patrick Barbier
Line Producer
Romain Cavagnac
3D Lead Artist
Kate Gabriel
Head of Music & Sound
Olivier Lefebvre
Head of TV Production
Maxime Boiron
Music & Sound Producer
Fabrice Pouvreau
Fanny Mithois
Post-producer
Clément Pignal
Production Coordinator
Chloé Goueilhé
Production Design
Andrew Kelly
Shoot Supervisor / 2D Lead Artist
Carl Norton
Sound Engineer
Alexandre Robieux
TV Producer
Benoit Duchemin
Related Awards