The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Moving Image Craft

Day of the Dead

Agency Final Frontier / Shanghai + Slap Global / New York + Zombie Studio / São Paulo + Landia Mexico / Ciudad de México

Client Doritos

Category

Animation / Single

Annual ID

OS22_MI117M

About the Work

Released as part of the #PrideAllYear campaign, the humourous 3D character-driven tale features a family coming together at the cemetery to bring “ofrendas” to Alberto, a beloved brother and uncle who we soon learn has taken many secrets to the afterlife. Following a surprising revelation, love wins the day, and the family welcomes Alberto’s new companion, Mario, as one of their own, leaving us with the message that “it’s never too late to be your true self."

2022 Awards

Total Points: 3

Merit

Credits

Agency

Slap Global / New York

Production Company

Final Frontier / Shanghai
Landia Mexico / Ciudad de México

Music / Sound Production Company

DaHouse Audio GmbH / São Paulo

Post Production Company

Zombie Studio / Sao Paulo

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