The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Visual Effects / Single
Annual ID
OS22_MI124M
About the Work
The LEGO Group has launched a new campaign that celebrates the magic and creative potential of children’s imagination this Holiday season. This year’s festive campaign shows how LEGO® play helps to unlock children’s creativity as they build, unbuild and rebuild the world around them for the better.
The hero film takes us on an enchanting journey through children’s boundless imaginations as they use play to bring people together and overcome challenges – with every character, animal, and vehicle in the colourful adventure built using the LEGO System in Play.
Backed by a reimagined version of Queen’s pop classic ‘Don’t Stop Me Now’ – the film sees giant bees scaring away LEGO Star Wars™ stormtroopers, a fire-fighting dragon spraying water rather than flames, and cactuses that are given glamourous LEGO tile jackets so they can cuddle up to balloon dog friends. Shoppable formats will be used to help gift givers easily find the LEGO products that inspire the children in the film.
Running alongside the Holiday campaign is the LEGO Group’s annual #BuildToGive initiative. For the fifth year running, #BuildtoGive will encourage families to come together and get creative with LEGO bricks to help a child in need. For every star built and shared on social media or LEGO Life using the hashtag #BuildToGive before the end of December, the LEGO Group will donate a LEGO set to a child in need, giving up to 1.5 million children in hospitals, children’s homes, and vulnerable communities the chance to play this holiday season. To find out more, visit: LEGO.com/BuildToGive.
The new Holiday campaign and #BuildToGive initiatives are both part of the LEGO Group’s Rebuild the World brand platform which celebrates the creativity of children, inspires them to imagine a better world and shows how LEGO play helps them develop vital life-long skills. To find out more, visit: LEGO.com/RebuildtheWorld.
2022 Awards
Total Points: 3
Merit
Credits
Production Company
Stink Films / Paris
Music / Sound Production Company
Machine
Art Director
Pawel Dąbrowski
Director
Traktor
Director of Photography
Mátyás Erdély
Executive Producer
Vincent Rivier
Helene Segol
Product Designer
Agustin Moreaux
Costume Designer
Pati Fitzet
Edit - Final Cut
Ryan Beck
Post Production - VFX
MPC (merged with The Mill)
Production
Anandi Peiris
Fabian Frank
Jean-Clément Soret
Kamen Markov
Solomon Tiigah
Service Company
247 x Radioaktive
Traktor Producer
Richard Ulfvengren
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