The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Moving Image Craft

Rebuild The World - Holidays

Agency Stink Films / Paris

Client LEGO

Category

Visual Effects / Single

Annual ID

OS22_MI124M

About the Work

The LEGO Group has launched a new campaign that celebrates the magic and creative potential of children’s imagination this Holiday season. This year’s festive campaign shows how LEGO® play helps to unlock children’s creativity as they build, unbuild and rebuild the world around them for the better. The hero film takes us on an enchanting journey through children’s boundless imaginations as they use play to bring people together and overcome challenges – with every character, animal, and vehicle in the colourful adventure built using the LEGO System in Play. Backed by a reimagined version of Queen’s pop classic ‘Don’t Stop Me Now’ – the film sees giant bees scaring away LEGO Star Wars™ stormtroopers, a fire-fighting dragon spraying water rather than flames, and cactuses that are given glamourous LEGO tile jackets so they can cuddle up to balloon dog friends. Shoppable formats will be used to help gift givers easily find the LEGO products that inspire the children in the film. Running alongside the Holiday campaign is the LEGO Group’s annual #BuildToGive initiative. For the fifth year running, #BuildtoGive will encourage families to come together and get creative with LEGO bricks to help a child in need. For every star built and shared on social media or LEGO Life using the hashtag #BuildToGive before the end of December, the LEGO Group will donate a LEGO set to a child in need, giving up to 1.5 million children in hospitals, children’s homes, and vulnerable communities the chance to play this holiday season. To find out more, visit: LEGO.com/BuildToGive. The new Holiday campaign and #BuildToGive initiatives are both part of the LEGO Group’s Rebuild the World brand platform which celebrates the creativity of children, inspires them to imagine a better world and shows how LEGO play helps them develop vital life-long skills. To find out more, visit: LEGO.com/RebuildtheWorld.

2022 Awards

Total Points: 3

Merit

Credits

Production Company

Stink Films / Paris

Music / Sound Production Company

Machine

Art Director

Pawel Dąbrowski

Director

Traktor

Director of Photography

Mátyás Erdély

Executive Producer

Vincent Rivier
Helene Segol

Product Designer

Agustin Moreaux

Costume Designer

Pati Fitzet

Edit - Final Cut

Ryan Beck

Post Production - VFX

MPC (merged with The Mill)

Production

Anandi Peiris
Fabian Frank
Jean-Clément Soret
Kamen Markov
Solomon Tiigah

Service Company

247 x Radioaktive

Traktor Producer

Richard Ulfvengren

Tags

Share To

Related Awards

 

 

 

 

Follow Us