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2022 One Show - Moving Image Craft

The Lift

Agency TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London

Client Winamax

Category

Visual Effects / Single

Annual ID

OS22_MI125M

About the Work

The film "The Lift," directed by Sam Pilling, reinvents the codes of the sector around the gambler and his motivations: to be able to please a close family member after having won a little money, in this case, pleasing his mother. The film premiered on Mother's day in France. After winning an online sports bet, a son sends his mother on an elevator ride, which speeds up and takes off through all the floors of the building, to the first class of a plane. A spectacular climb that causes quite a bit of damage along the way and an emotional ride for the mother until she settles into the plane at the height of her happiness. A smashing and powerful epic adventure with a touch of humor to the sound of Elvis' If I Can Dream. Director Sam Pilling says, "Ideas this fun and creative are rare, so for me, it was important that the visuals and acting performances were perfect. This meant working closely with our cast and shooting as much as possible in real life rather than relying on CGI. I can honestly say that this was the most fun I've had making a film in the studio."

2022 Awards

Total Points: 3

Merit

Credits

Agency

TBWA\Paris / Boulogne-Billancourt

Production Company

Wanda + / Saint Denis La Plaine
Pulse Films / London

Post Production Company

The Mill London / London

Art Director

Lucie Vallotton

Copywriter

Vincent Cusenier

Director

Sam Pilling

Director of Photography

Kasper Tuxen

Editor

Ellie Johnson

Executive Creative Director

Benjamin Marchal
Faustin Claverie

Executive Producer

Olivier Dubocage
Patrick Barbier

Line Producer

Romain Cavagnac

3D Lead Artist

Kate Gabriel

Head of Music & Sound

Olivier Lefebvre

Head of TV Production

Maxime Boiron

Music & Sound Producer

Fabrice Pouvreau
Fanny Mithois

Post-producer

Clément Pignal

Production Coordinator

Chloé Goueilhé

Production Design

Andrew Kelly

Shoot Supervisor / 2D Lead Artist

Carl Norton

Sound Engineer

Alexandre Robieux

TV Producer

Benoit Duchemin

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