The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Title Sequences
Annual ID
OS22_MI126M
About the Work
For the title sequence for Showtime and Entertainment One's Yellowjackets, our intent was to capture a story set across two distinct time periods with a dark and twisted narrative – introducing the attitudes of our characters and planting the viewer in the time and place of the show.
All without giving away any spoilers.
Working with showrunners Ashley Lyle and Bart Nickerson, and Producers Jonathan Lisco, Drew Comins, and Karyn Kusama, we developed a foundation for the main title built around the younger version of the Yellowjackets - what would it feel like if they documented their journey to the Nationals – capturing the candid behind-the-scenes moments leading up to that tragic flight.
Using consumer camcorders, actually from the mid-90s era, the title delivers a frenetic haphazard energy—part music video and part found footage montage.
Throughout the title there’s a dark undercurrent which builds and begins to overtake the edit. These moments start slight, hidden within a flicker or static cut, but as we get closer to the end these darker, ominous scenes featuring the tormented present-day characters become more frequent.
Using these old DV camcorders and applying some experimental analogue glitch processing, we combined a mix of live-action footage and b-roll captured on the film set to craft the grungy-pop, dirty look of the title sequence.
The soundtrack “No Return,” written and performed by Anna Waronker, of the bubblegum alt-rock band that dog, and Craig Wedren of the glammy post-hardcore group Shudder to Think, ties the sequence together.
All without giving away any spoilers.
Working with showrunners Ashley Lyle and Bart Nickerson, and Producers Jonathan Lisco, Drew Comins, and Karyn Kusama, we developed a foundation for the main title built around the younger version of the Yellowjackets - what would it feel like if they documented their journey to the Nationals – capturing the candid behind-the-scenes moments leading up to that tragic flight.
Using consumer camcorders, actually from the mid-90s era, the title delivers a frenetic haphazard energy—part music video and part found footage montage.
Throughout the title there’s a dark undercurrent which builds and begins to overtake the edit. These moments start slight, hidden within a flicker or static cut, but as we get closer to the end these darker, ominous scenes featuring the tormented present-day characters become more frequent.
Using these old DV camcorders and applying some experimental analogue glitch processing, we combined a mix of live-action footage and b-roll captured on the film set to craft the grungy-pop, dirty look of the title sequence.
The soundtrack “No Return,” written and performed by Anna Waronker, of the bubblegum alt-rock band that dog, and Craig Wedren of the glammy post-hardcore group Shudder to Think, ties the sequence together.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Digital Kitchen / Los Angeles
Art Director
Peter Pak
Rachel Brickel
Chief Creative Officer
Cam Levin
Creative Director
Mason Nicoll
Creative Technologist
William Robertson
Digital Artist
Jose Ponce
Producer
Matthew Lynch
Camera Operator
Thomas Robertson
Head of Experiences
Ally Malloy
Music by
Anna Waronker
Craig Wedren
Production Assistant
Noah Mark
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