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Category
Casting
Annual ID
OS22_MI139M
About the Work
ALDI is known for good quality at reasonable prices. But the brand wants to emotionalise more and show that it stands by families and understands their worries and needs. The emotional Christmas film should depict exactly that and tell a more realistic Christmas.
Idea
Christmas is a celebration to look forward to - even more so when the whole year has been difficult. The campaign "Finally Christmas again. With everything that goes with it" was therefore supplemented by a realistic and emotional motif: quarrels. Because in addition to the stresses and strains at work and in the family, the social divide continues to grow. Moreover, a good meal is always a good way to reconcile, which also credibly integrates ALDI's core competence.
The film touches on the story of a single father and his teenage son who get into a fight over Christmas. The father's job as a tram driver is not innocent in this. But reaching out to each other again after a conflict is not only the message for the two, but for all of us. With over 13 million views on YouTube alone and hundreds of heartwarming and positive comments, ALDI moved many people with it.
Idea
Christmas is a celebration to look forward to - even more so when the whole year has been difficult. The campaign "Finally Christmas again. With everything that goes with it" was therefore supplemented by a realistic and emotional motif: quarrels. Because in addition to the stresses and strains at work and in the family, the social divide continues to grow. Moreover, a good meal is always a good way to reconcile, which also credibly integrates ALDI's core competence.
The film touches on the story of a single father and his teenage son who get into a fight over Christmas. The father's job as a tram driver is not innocent in this. But reaching out to each other again after a conflict is not only the message for the two, but for all of us. With over 13 million views on YouTube alone and hundreds of heartwarming and positive comments, ALDI moved many people with it.
2022 Awards
Total Points: 3
Merit
Credits
Agency
McCann / Düsseldorf
Client / Brand
ALDI North & ALDI South / Essen & Mülheim
Production Company
Tempomedia Filmproduktion / Hamburg
CRAFT Germany / Düsseldorf
Music / Sound Production Company
Wolfsrudel Music / Berlin
Post Production Company
ACHT Hamburg / Hamburg
Chief Creative Officer
Götz Ulmer
Cinematographer
Mortimer Hochberg
Creative Director
Michel Dold
Director
Alexander Kühn
Editor
Andre Gelhaar
Ben Jordan
Executive Producer
Alexander Schildt
Producer
Emely Sudhaus
Petra Huesstege
Sound Designer
Johannes Roeske
Account Director
Kim Dana Goldammer
Head of Production
Jonathan Helmer
Managing Director
Sabine Bülow
Christian Bihn
Senior Art Director
Jörn Lemke
Senior Copywriter
Ina Warnecke
Art Department
Benedikt Lange
Audio Production Company
nhb studios / Hamburg
Casting
Sasha Robertson
Director Customer Interaction
Christoph Hauser
Director Marketing
Marc Lennefer
Grading
Marina Starke
Head of Sound Department
André Weigel
Junior Copywriter
Nele Gerken
Production Assistant
Fynn Wulf
Service Production
The Film Place / Warsaw
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