The One Show
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A Medicine Company
Agency Wieden+Kennedy / Portland + Eli Lilly & Company / Indianapolis + The Corner Shop / London + Work Editorial / Los Angeles
Category
Casting
Annual ID
OS22_MI141M
About the Work
As health became one of the most important stories of last year, Lilly found an opportunity to show the real human impact health can have on a life by taking an honest look at health in America.
The story of health in America is a story of contradictions. America is discovering incredible breakthroughs that allow people to live longer, healthier lives. But life expectancy is in decline.
The pandemic showed how quickly our scientists can find treatments for a disease that caught the world off guard, but our country’s lack of preparedness exposed numerous inequalities that marginalized groups face when it comes to the way health is cared for.
And through all of this, most Americans doubt that their actual health is really a priority for an industry that is supposed to protect them.
From the beginning, Lilly has had a firm belief in putting health above all. So at this unique time in the history of health in America, Lilly felt the need to speak up and remind everyone, ourselves included, what should matter most as makers of medicine.
Making medicine starts with seeing the person on the other end of the prescription who is counting on us to help them become the healthiest version of themselves, so they can go into the world and bring more of themselves to their relationships, their work, their families and their passions. When people can do that, it benefits all of us. Because the more of us who are healthy, the more we can all achieve.
Results:
For a brand that had never advertised before, that had been lumped into a disliked and distrusted category, Lilly saw a huge increase in Aided awareness (+82%) and Reputation (+308%) against its target audience.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Wieden+Kennedy / Portland
Client / Brand
Eli Lilly & Company / Indianapolis
Production Company
The Corner Shop / London
Music / Sound Production Company
Wave Studio / London
Post Production Company
Work Editorial / Los Angeles
Mpc La
Art Director
Pierre Jouffray
Copywriter
Derek Szynal
Creative Director
Kevin Jones
Patty Orlando
Executive Creative Director
Eric Baldwin
Motion Designer
Adam Sirkin
Producer
Amy Berriochoa
Brand Manager
Jon Vaughan
Design Director
Christin Spagnoli
Managing Director
Jess Monsey
Brand Director
Anna Boteva
Business Affairs
Laura Caldwell
Director of Public Relations
Katie Hull
Group Brand Director
Tobey Bennett
Group Media Director
Stephanie Ehui
Group Strategy Director
Henry Lambert
Head of Strategy
Andy Lindblade
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