The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Music & Sound Craft

Dubai Presents...

Agency Mother / London + duotone audio group / New York + MJZ / New York + Stoked / Beirut

Client Dubai Tourism


Original Music / Score

Annual ID


About the Work

Director Craig Gillespie reached out to frequent collaborator Peter Nashel (I,Tonya) to find an authentic musical voice for what was literally a dream project: score the music for 5 x long form mock “trailers” starring Jessica Alba and Zac Efron. Each of the spots in the campaign mimics a familiar movie trailer style, and they wanted the music to do the same. The objective was to make these sound and feel like authentic trailers. Complete with over 10 cues and a 50-piece orchestral record, this project was quite the challenge to pull off mid-pandemic.

2022 Awards

Total Points: 45



Mother / London

Client / Brand

Dubai Tourism / Dubai

Production Company

MJZ / New York
Stoked / Beirut

Music / Sound Production Company

duotone audio group / New York
750mph / London

Post Production Company

Electric Theatre Collective / London


Peter Nashel

Creative Director

Peter Nashel


Craig Gillespie

Director of Photography

Nicolas Karakatsanis


Martha Davis

Edit House

Exile / New York

Executive Music Producer

Ross Hopman


Peter Nashel

Lead Sound Engineer

Sam Ashwell

Post Producer

Jon Purton

Production Coordinator

Emma Hughes

Senior Music Producer

Giovonni Lobato

Sound Engineer

Jeff Smith
Tom Joyce
Mike Bovil
Jake Ashwell

VFX Artist

Alberto Pizzocchero
Daniel Brewster
Adam Woolrich
Ludvig Hallenius
Christian Block
Doruk Saglam
Kia Coates Stirling Archibald
Thiago Vilas Boas
Heather Costa
Will Medcalf
Tane Welham
Chris Fraser
Kieran Jordan
Oscar Tornincasa
Julie Cruette
Luke Butler
Dave Birkill
Gareth Williams
Adam Darrah

VFX Lead

Sarah Crux
Ally Burnett
Ruben Llusia
Hani Alyousif

VFX Supervisor

Ryan Knowles

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