The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Sound Design
Annual ID
OS22_MS006G
About the Work
For the reopening of French cinemas on 19 May, KFC supports the cinema by launching a new communication campaign that will make the 7th Art crisp. Through its film, KFC shows a professional film foley artist, Romain Anklewicz, dubbing scenes of movies.
We worked with him in real condition to recreate all the sound effects.
He had to train and find the best products to make the dubbing believable: A wrap for Bruce Lee's crackling (thanks to the sound of breadcrumbs first and then crudités), tenders for footsteps in the snow (for a more muffled sound), the chewing of a Kentucky Burger for carts, light fangs in wings for the hatching of an egg (higher pitched sound than tenders).
By the end, KFC invites people to support movie theaters by going back to the movies in the first days of their reopening, offering them Tenders on presentation of their movie ticket.
We worked with him in real condition to recreate all the sound effects.
He had to train and find the best products to make the dubbing believable: A wrap for Bruce Lee's crackling (thanks to the sound of breadcrumbs first and then crudités), tenders for footsteps in the snow (for a more muffled sound), the chewing of a Kentucky Burger for carts, light fangs in wings for the hatching of an egg (higher pitched sound than tenders).
By the end, KFC invites people to support movie theaters by going back to the movies in the first days of their reopening, offering them Tenders on presentation of their movie ticket.
2022 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Havas Paris / Puteaux
Production Company
Allso / Paris
Post Production Company
HRCLS / Puteaux
Art Director
Matthieu Hamon
Alfred Pelamatti
Copywriter
Antoine Palle
Guillaume Denis
Chief Creative Officer
Christophe Coffre
Director
Moneymakers
Strategist
Romain Roux
Samia Gauvard
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