The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Music & Sound Craft

KFC Ciné

Agency Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux

Client KFC France


Sound Design

Annual ID


About the Work

For the reopening of French cinemas on 19 May, KFC supports the cinema by launching a new communication campaign that will make the 7th Art crisp. Through its film, KFC shows a professional film foley artist, Romain Anklewicz, dubbing scenes of movies. We worked with him in real condition to recreate all the sound effects. He had to train and find the best products to make the dubbing believable: A wrap for Bruce Lee's crackling (thanks to the sound of breadcrumbs first and then crudités), tenders for footsteps in the snow (for a more muffled sound), the chewing of a Kentucky Burger for carts, light fangs in wings for the hatching of an egg (higher pitched sound than tenders). By the end, KFC invites people to support movie theaters by going back to the movies in the first days of their reopening, offering them Tenders on presentation of their movie ticket.

2022 Awards

Total Points: 45



Havas Paris / Puteaux

Production Company

Allso / Paris

Post Production Company

HRCLS / Puteaux

Chief Creative Officer

Christophe Coffre



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