The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Music & Sound Craft

Out of sight

Agency Socialclub / Paris + TELESCOPE FILMS / Montreal

Client GREMM
BACK TO RESULTS

Annual ID

OS22_MS009S

About the Work

In a majestic and dreamlike landscape, we discover the French singer Pomme who sings her sadness about an illness that affects our planet. An illness for which only man is responsible. The extinction of a species is a tragedy for humanity and should touch each individual in the deepest part of himself. Pomme is a French singer who is very popular. She won 2 times the "Victoires de la Musique", the equivalent of the Grammy awards

our message has been carried thanks to the millions of views generated on the internet. The music has become one of its flagship songs, sung on television sets and taken up by multiple languages Beluga whales are on the verge of extinction. But how to give voice to this species that nobody sees? We decided to describe and record a song with a French artist very respected by the new generations in order to raise awareness and collect donations for the beluga whale protection association.