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2022 One Show - Music & Sound Craft

The Truth Takes a Journalist

Agency Droga5 / New York + Wave Studios / New York + Somesuch + Walker

Client The New York Times


Sound Design

Annual ID


About the Work

“The Truth Takes a Journalist” is a campaign that tells the story of a small, two-letter word–by–seen on every piece of journalism published in The New York Times. The work captures lives hidden beneath their bylines, and the word by is always framed next to a different person and journalistic voice. As the word changes typographically, we’re thrown into a new world, creating a compositional narrative that keeps viewers’ eyes fixed on the word and the space beside it. The scenes weave together into a winding emotional journey, showing the complex, turbulent and rewarding relationship journalists have with their journalism, coming together to represent the 1,700 contributors who live to bring us the truth every day. The campaign launched at a time when readers were looking to connect to The New York Times in a deeper way, outside the daily news cycles that helped us navigate a pandemic and election year. The film brings readers closer to journalists, helping readers understand them as human beings and showing how their humanity gives journalism the depth, richness and color that makes it unequivocally The New York Times. The campaign included a suite of assets targeting younger, curious readers that ran across TV, OLV/OTT, social, digital and OOH.

2022 Awards

Total Points: 9



Droga5 / New York

Production Company


Music / Sound Production Company

Wave Studios / New York

Post Production Company

Method Studios

Art Director

Harry Bugden


Diana Perez

Chief Creative Officer

Tim Gordon


Rachel Hess


Dan Sherwen

Executive Creative Director

Laurie Howell
Toby Treyer-Evans

Executive Producer

Vicky Ferraro


Sofie Friis-Borup

Senior Producer

Samar Zaman

Associate Director, Film

Ruben Mercadel

Associate Producer, Film

Connor Hagan


Company 3

Creative Director/VFX Supervisor

Warren Paleos


Final Cut

Music Distribution


Sound Designer/Mixer

Aaron Reynolds


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