The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Music & Sound Craft

There She Is

Agency Anomaly / New York

Client DICK'S Sporting Goods


Use of Licensed Music

Annual ID


About the Work

In this campaign, we took a song that perfectly embodied everything we stand against. Miss America is a song used for decades in American beauty pageants. Its lyrics define a standard for women that we sought to tear down. So we paired this track with bold visuals of women in sport training, playing, winning in spite of societal expectations held for them. In doing this, we proved the power of athletes who play and compete as they are. Not to look pretty, but for the love of sport.

2022 Awards

Total Points: 3




Anomaly / New York

Production Company

Park Pictures
Farm League / Los Angeles
Unreasonable Studios / New York

Music / Sound Production Company

One Thousand Birds / New York

Post Production Company

Rock Paper Scissors / New York

Related Awards





Follow Us