The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Music & Sound Craft

The Taste of Reunion

Agency Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City



Original Music / Score

Annual ID


About the Work

It's been 2 years and the world is still trying to adapt to the new normality. People are already tired of being away from their loved ones for so long, not only those that are still here, but those that are gone forever, their dead. What would you say to that person who is no longer in this world if you could see them again? Victoria, the most renowned beer in Mexico for honoring the Day of the Dead tradition, gave voice to all Mexicans, delivering their messages through a film. Using real messages that people have dedicated to their dead on the brand´s social media each year on the Day of the Dead, a script was written narrating the story of a reunion between a pair of friends, and a granddaughter and her grandfather. The protagonists manage to travel from the world of the dead to the world of the living thanks to the Cempasúchil flower, which in Mexico represents the bridge between the two worlds.

2022 Awards

Total Points: 3




Ogilvy Mexico / Ciudad de Mexico

Production Company

Media.Monks / Mexico City

Chief Creative Officer

Diego Rodríguez

Creative Director

Javier Melo
Kevin Murcia


Salomon Lightelm

Director of Photography

Diego Garcia


Diego Flores

Account Director

Pilar Troconis

Brand Manager

Samantha Herrera


Mikey Pehanich

Line Producer

Yasser Eluani


Chelea Olea

Music Composer

Gabriel Barredo
Pim van den Heuvel


Itzel Elorza

1st AD

Rodrigo Urbano

2nd AD

Arturo Garcia

Account Manager

Alfredo Salmeron
Nuri Briseno

Brand Coordinator

Daniel Cisneros
Jessica Flores


Adela Luna
Tere Coria

Chief Creative Officer LATAM

Jéssica Apellániz

Editor & Motion

Abraham Bustamante
Jaaziel Vélez
Ricardo Ayala

Editors & Motion

Javier Herrera

Film Editor

Gerardo Téllez

Flame Artist and Post

Robert Van Spanje


Mauricio Reyes

Head of Agency Production

Rosa Elena Arizmendi

Head of Av

Joel Hernandez

Head of Film Craft & Directors

Maarten Sunderman

Head of Planning

Michelle Quintanilla

Head of Production Mexico

Maia Liaudat

Managing Director Mexico

Sergio Escamilla

Marketing Director

Martín Raygoza
Yune Aranguren

Marketing Vice President

Fabio Baracho

Mix & Sound Design

Vincent Jacobs
Yourick Coster

Post Production Manager

Marloes de Rijke

Production Creative Director

Mauricio Gaya

Production Designer

Luis Rojas Luino

Production Head of Art

Gustavo Bosque


Victor Nava

Sound Manager

Agnes Kes

Styling & Wardrobe

Lorena Ledezma


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